Ten Things to Know About E-Books in 2015 | http://huff.to/1Ef6zBz @DigiBookWorld via @HuffPostBooks #DBW15
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If readers paid only for what they read, publishing would be sunk, says @nrmaharaj of @kobo #DBW15
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Best publicity coups in terms of sales impact: Colbert, Daily Show, Terry Gross, NPR, review on cover of NYT Book Rvw —@mralexwhite #DBW15
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Data research shows a connection btwn Goodreads fans/activity & Barnes & Noble print book sales says @mralexwhite #DBW15
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Ads on Wattpad are more entertainment than ad—no change to reading experience; help facilitate discoverability. —@AshleighGardner #DBW15
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Fans of @Wattpad works were sharing quote art on Instagram; Wattpad then helped facilitate it. —@AshleighGardner #DBW15
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Comments & social activity really comes alive with serialization says @AshleighGardner #DBW15
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Wattpad has worked w/@AtriaIndies to move its successful writers into traditional publishing says @AshleighGardner #DBW15
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Wattpad has an int’l audience. And their own TV show in the Philippines! says @AshleighGardner #DBW15
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The average session length at @Wattpad is 30 minutes, says @AshleighGardner. Their user base is now 45 million. #DBW15
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"85% of Wattpad users are coming from mobile devices." —@AshleighGardner #DBW15
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Curious how ebook subscription services are faring & how they affect book sales? My summary of #DBW15 insights: janefriedman.com/2015/01/15/amazon-kindle...
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On ebook plateau: “The slowing growth overall is not unexpected & something we’ve seen in other digital media businesses” says Moerer #DBW15
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100% of Apple iBookstore merchandising is editorially driven. No pay for play, says Keith Moerer. #DBW15
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Interesting that if you want to be considered by Atria Indie Authors program, you typically need an agent: www.facebook.com/AtriaIndieAuthors/posts/... #DBW15
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“Activity online leads to activity offline which leads to activity online” says @judithcurr of Atria’s indie book marketing. #DBW15
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Six to 12 months to market isn’t going to cut it when publishing titles in partnership w/indie authors says @judithcarr at Atria. #DBW15
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When picking up self-pub titles, @judithcurr asks: Which books have larger potential than has been realized? What value can we add? #DBW15
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A Facebook engineer is similar to a publisher or author in that they’re all trying to capture your time, says @kenauletta #DBW15
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Since 2007 print travel books down 50%, reference down 37%, religion/bibles up 43%, cooking up 11% led by personalities —@JontyNewell #DBW15
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Romance started off as best performing genre in ebook format & still is. Now at 24% of entire ebook market. @JontyNowell #DBW15
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From 2004–2009, adult print fiction sales increased 20%. Since then, it’s decreased 37%. —@JontyNewell #DBW15
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Juvenile has grown from 23% to 37% of total market in U.S. —@JontyNowell of Nielsen #DBW15 [adult NF is 37%, rest is adult fiction]
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Authors used to start in mass-market; those authors now get started in self-pub or digital-first imprints. —Murray of HCollins #DBW15
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Godin says that for subscription models to work, you need the ability to say “this is special” (not cheap) to get people to do it. #DBW15
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"Every time people pay money for anything, they're telling themselves a story.” —Seth Godin #DBW15
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The internet allows you to amplify word of mouth, but only if you know who the reader is, says Seth Godin [Avoid the middleman!] #DBW15
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"I don't grow the audience any more, the audience grows the audience” says Seth Godin of his books/products. #DBW15
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“If readers want to hear from you, you’re going to do fine.” —Seth Godin #DBW15
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Challenge [for publishers] is relationships w/millions of people—that's the scale we need, that's the future of publishing. -Godin #DBW15
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