Sabah To Strengthen Tourism Hospitality SEMPORNA: Sabah continues to focus on strengthening its tourism and hospitality standards as it positions itself as a must-visit destination for domestic and international visitors. As part of these efforts, State Tourism, Culture, and Environment Minister Datuk Jafry Ariffin met tourism players in key areas such as Tawau and Semporna, gathering feedback and addressing operational challenges firsthand. He was accompanied by the Assistant Minister Dr Andi Md Shamsureezal Mohd Sainal and the Ministry’s Deputy Permanent Secretary, Mary Malangking. During the Semporna engagement on Thursday (Feb 12), Jafry stressed that visitors’ experiences depend not only on Sabah’s natural attractions but also […]

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Sabah tourism gears up for growth with stronger industry collaboration KOTA KINABALU (Jan 24): With new initiatives and stronger regional coordination, Sabah’s tourism industry is gearing up for significant growth, a message reinforced during a fundraising dinner attended by key industry leaders and international travel partners. The Malaysian Chinese Tourism Association (MCTA) Sabah chapter’s Chinese New Year fundraising dinner brought together tourism stakeholders to celebrate achievements, foster collaboration, and outline plans for promoting Sabah as a world-class destination. Guests were welcomed with performances and cultural showcases reflecting the state’s rich heritage and natural beauty. Sabah Tourism Board (STB) chief executive officer Julinus Jeffrey Jimit praised MCTA Sabah for its efforts […]

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Convention bureau: Sabah tourism must reinforce promo efforts to match lodging growth KOTA KINABALU (Jan 18): Sabah’s tourism industry must strengthen joint promotion efforts and present itself as a united destination if it is to compete effectively ahead of the Visit Malaysia 2026 (VM2026) campaign. According to Sabah Convention Bureau chief executive officer Noredah Othman, with more hotel rooms coming on stream in this city, the growing supply must be matched by stronger and more coordinated marketing; otherwise, the state could face intense competition from neighbouring destinations that are already aggressive in their promotions. “The more rooms we have, the more important it is to strengthen our promotion,” she said when met […]

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Young Cultural Ambassadors at MMCV Keep Sabah’s Stories Alive KOTA KINABALU — Although the ancient Kadazan Dusun practice of using tanjau urns for ceremonial burials is no longer observed, it continues to be shared with visitors at Mari Mari Cultural Village, a centre committed to safeguarding Sabah’s ethnic heritage. At MMCV, guests explore traditional houses, indigenous cuisines and cultural showcases representing the Dusun, Rungus, […]

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