Sabah tourism receipts hit RM8.74 bln as visitor arrivals near 3.8 mln in 2025 KOTA KINABALU (Jan 31): Sabah’s tourism industry soared in 2025, welcoming 3,793,709 visitor arrivals and generating RM8.74 billion in tourism receipts. State Tourism, Culture and Environment Minister Datuk Jafry Ariffin emphasised that while celebrating this achievement, Sabah remains committed to prioritising quality tourism alongside growth in visitor numbers. “Surpassing the 3.5 million visitor target last year is a strong achievement, and we are now aiming for 4 million arrivals in 2026. “While numbers are important, our primary focus remains on delivering excellent hospitality and authentic experiences that showcase Sabah’s unique qualities. “By focusing on quality tourism, we hope to welcome […]

Sabah tourism receipts hit RM8.74 bln as visitor arrivals near 3.8 mln in 2025 #SabahTourism #VisitSabah #TravelMalaysia #TourismGrowth #QualityTourism

Sabah Tourism Board targets 13,000 Indian tourist arrivals this year KOTA KINABALU (Jan 29): The Sabah Tourism Board (STB) is targeting the arrival of 13,000 tourists from India this year, following steady growth from the market over the past two years. STB chief executive officer Julinus Jeffery Jimit said Sabah welcomed around 9,000 Indian tourists in 2024, with arrivals rising to nearly 12,000 in 2025. “So, this year is going to be 13,000 or more,” he said during a dinner hosted by STB for participants of the Ride Sabah North Borneo Cycling familiarisation (FAM) Tour here on Wednesday. Julinus, who will be travelling to Mumbai next week for an outbound […]

Sabah Tourism Board targets 13,000 Indian tourist arrivals this year #SabahTourism #VisitSabah #IndianTourists #Sabah2023 #TourismGrowth

Sabah tourism gears up for growth with stronger industry collaboration KOTA KINABALU (Jan 24): With new initiatives and stronger regional coordination, Sabah’s tourism industry is gearing up for significant growth, a message reinforced during a fundraising dinner attended by key industry leaders and international travel partners. The Malaysian Chinese Tourism Association (MCTA) Sabah chapter’s Chinese New Year fundraising dinner brought together tourism stakeholders to celebrate achievements, foster collaboration, and outline plans for promoting Sabah as a world-class destination. Guests were welcomed with performances and cultural showcases reflecting the state’s rich heritage and natural beauty. Sabah Tourism Board (STB) chief executive officer Julinus Jeffrey Jimit praised MCTA Sabah for its efforts […]

Sabah tourism gears up for growth with stronger industry collaboration #SabahTourism #TravelMalaysia #VisitSabah #ExploreSabah #TourismGrowth