Kellanova to remove FD&C colors from all U.S. foods by end of 2027
Investing.com -- Kellanova (NYSE:K) is on track to eliminate FD&C colors from its U.S. product lineup, with plans to complete the removal from K-12 school foods by the 2026-2027 school year and from retail foods by December 31, 2027.
The company reports that 80% of its North American retail foods and 95% of its K-12 foods are already free of FD&C colors, marking significant progress in its ingredient transformation journey.
Kellanova has been working to align its products with consumer preferences for fewer artificial ingredients while maintaining taste and quality. The company’s efforts are part of a broader initiative to offer foods with reduced sugar, sodium, and saturated fat, while increasing fiber, protein, and micronutrient content.
Several Kellanova product lines have already completed the transition. The entire Eggo frozen waffle and pancake lineup is now free from artificial colors and flavors. Nutri-Grain bars and snacks, RXBAR products, Club crackers, and Toasted crackers have also eliminated artificial or synthetic colors from their ingredients. Many Morningstar Farms items, including burgers, dogs, meal starters, and appetizers, are produced without artificial colors.
For remaining products still containing FD&C colors, Kellanova states it is actively researching alternative ingredients that will maintain the taste and texture consumers expect while meeting its commitment to quality and food safety.
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