Food Chain Misinformation — Animal Law Foundation When it comes to displays of animal farming the public is predominantly shown happy and healthy animals, what they are almost never shown is the reality for most farmed animals in the UK.

Find out more about #FoodChainMisinformation here: animallawfoundation.org/misinformation

#ConsumerLaw #AnimalLaw #AnimalProtection

“If the information we’re given is false, our choices aren’t really ours”

At our Parliament event last month, Diane Morgan spoke powerfully about the impact of #FoodChainMisinformation on consumers.

🧵👇

Consumers deserve the truth.

Today, @animallawfdn.bsky.social @humaneworldorg.bsky.social and @ciwf.org.uk were in Parliament for our joint event on #FoodChainMisinformation and #HonestLabelling

It was great to see MPs, animal protection groups and celebrities join our call for transparency

👇

Our analysis shows the media often depicts high-welfare farms, even when reporting animal abuse. This sanitised imagery hides the industrial reality most animals face and misinforms the public.

Read our report on #FoodChainMisinformation here: animallawfoundation.org/misinformation

Read our piece on #FoodChainMisinformation on Open Access Government to find out more about how this affects consumers and the market: edition.pagesuite-professional.co.uk/html5/reader...

#AnimalLaw #ConsumerLaw

Find out more in our #FoodChainMisinformation report here: animallawfoundation.org/misinformation

#AnimalProtection #AnimalLaw

Diane Morgan speaks out deceptive advertising in industrial farming 'Cunk on Earth' star Diane Morgan has shown support for a campaign exposing deceptive advertising in industrial farming.

Consumers deserve honesty about what they’re buying – but right now, too many products are hiding the reality behind comforting imagery and vague claims. We're calling for transparency. 🐄🐖🐓

📖 Read the article: www.veganfoodandliving.com/news/diane-m...

#FoodChainMisinformation #AnimalProtection

Adverts never show us the reality for farmed animals. Check out The Animal Law Foundation's great work to understand and expose #FoodChainMisinformation, and their billboard installation in London which shows what's really behind the happy chicken images we're shown.

Knowledge is power 💪

@wendyturnerwebster.bsky.social and her dad Brian came to see our billboard and have some thoughts #FoodChainMisinformation

👇🧵

Food Chain Misinformation — Animal Law Foundation When it comes to displays of animal farming the public is predominantly shown happy and healthy animals, what they are almost never shown is the reality for most farmed animals in the UK.

85% of farmed animals in the UK are reared in industrial farms and yet of those investigated, 84.09% of the websites of producers of animal products and 100% of supermarkets show images of healthy animals outside.

Learn more about #FoodChainMisinformation 👉 animallawfoundation.org/misinformation

Actress and comedian Diane Morgan agrees with us that people not only deserve to know the truth about where their food comes from, they also have legal protections against misleading claims.

🧵👇 #FoodChainMisinformation

Today we went to Vauxhall to battle #FoodChainMisinformation… with a fake ad.

This year we published a report on how consumers are misled through packaging, ads, and even labels like ‘free range’

Our billboard shows the contrast between what we’re sold and what’s really happening behind the scenes

Our Founder and Executive Director, Edie Bowles will be speaking at Pembroke College at Cambridge University tonight to discuss “Dishonesty and the food system” where she will discuss our work on #FoodChainMisinformation.

Read about it here: animallawfoundation.org/misinformation

With over 85% of farmed animals being reared in industrial farms but over 80% of producers showing images of animals living outdoors, we believe that misleading and false information given to consumers about animals is unlawfully distorting the market.

#FoodChainMisinformation

Misinformation on how farmed animals live is prevalent in the UK

85% of all farmed animals in the UK are reared in industrial farms and yet 84.09% of the 44 producers we investigated show healthy animals living outdoors

Consumer protection laws must be enforced to tackle #FoodChainMisinformation

We went on Law Pod UK podcast to discuss enforcement, pigs, chickens and #FoodChainMisinformation.

Thank you Rosalind English for having us, it was great to discuss Animals as Legal Subjects along with Dr Rachel Dunn ⚖️

Listen to the full episode here: audioboom.com/posts/869351...

🚨Transparency leads to better choices. Just as regulators are cracking down on greenwashing, the same standards must apply to food marketing.

📢 Read the full report & join the discussion: animallawfoundation.org/misinformation

#FoodChainMisinformation #AnimalProtection #ConsumerProtection

Last week, we published a report on #FoodChainMisinformation which also marked the launch of our new programme where we will work to hold those who mislead the public to account.

Read the article here: www.foodmanufacture.co.uk/Article/2025...

Find out more: animallawfoundation.org/misinformation

When it comes to displays of animal farming, the public are almost never shown is the reality for most farmed animals in the UK.

Read our new insight 👉 animallawfoundation.org/insights/misinformation-in-the-food-chain-how-it-affects-animals-and-consumers

#FoodChainMisinformation #AnimalProtection

Don’t be fooled by #FoodChainMisinformation

Pervasive misinformation in the food supply chain is impacting public perceptions of animal farming and unlawfully impacting consumer decisions.

We are calling on the @cmagovuk.bsky.social to investigate.