The Intuitive Compass Francis Cholles has written a terrific book that explores some very particular aspects of how the mind works, and, more importantly, how we’re thinking wrongly about it. And by “we” I don’t mean sc…

In #TheIntuitiveCompass, #FrancisCholle writes “If life is not rational, why do we seek rational solutions for its problems” and our review discusses what that means for #advertising: the-agency-review.com/intuitive-co... @francischolle #josseybass #intuition #instinct #logic #cognition