I recommend taking a look at Lead With Content, the book from @padmasaysblah and @GatherContent. It’s a primer. Very practical and tactical. #GCmasterclass
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The change management requirements of content governance is what @padmasaysblah refers to as a “formal mandate from the Big Cheese” which establishes governance and all it requires as an organizational priority. This is essential because it can clear resistance. #GCmasterclass
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An important part of governance is making sure the content work you’re doing is worthwhile. Measure the performance of your content, says @padmasaysblah, and make sure you’re taking the user needs into account when you think of those KPIs. #GCmasterclass
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Content design and content governance work together. You can design content models and templates to ensure that authors and publishers are following the content rules. Paraphrasing @padmasaysblah. #GCmasterclass
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That group should serve in an advisory capacity, says @padmasaysblah, so it can’t deny opportunities, but can make suggestions. #GCmasterclass
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Good content governance requires an “advisory board” or “steering group” that can represent organizational needs, has the authority to make decisions, and with reps that are senior enough to ensure their departments follow through. Paraphrasing @padmasaysblah. #GCmasterclass
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Another approach is the “matrix” model where people with specific expertise work across departments/teams/silos, says @padmasaysblah. #GCmasterclass
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Think of this approach as “devolved” as opposed to “distributed”. The centralized authority can remove permissions if the rules aren’t being followed. Paraphrasing @padmasaysblah. #GCmasterclass
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A better approach, suggests @padmasaysblah, is “hub and spoke”, effectively a hybrid that includes the best aspects of centralization and decentralization content models. To make this work, though, you need clear and understood governance. #GCmasterclass
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Distributed publishing approaches make it difficult to have proper content governance because most of the authors/publishers are not experts in content or in meeting user needs with content. Paraphrasing @padmasaysblah. #GCmasterclass
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Ownership of content should be divided by expertise, says @padmasaysblah. Let your UX people own the experiential aspects of content, and the subject matter experts own the factual aspects of content. “You work together to create content,” he says. #GCmasterclass
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Ideally, @padmasaysblah says, content governance should be built around meeting user needs (as all content efforts should). #GCmasterclass
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If you can’t enforce the rules, then you can’t have governance, says @padmasaysblah. #GCmasterclass
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Making governance work within the practice of content strategy is critical, says @padmasaysblah. #GCmasterclass
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Governance is not a document or a policy, says @padmasaysblah. It is about how your team and organization functions. It impacts systems and processes. #GCmasterclass
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Getting ready to learn about #ContentGovernance from @padmasaysblah as part of the @GatherContent master class. Stay tuned for posts encapsulating all of the knowledge. #GCmasterclass
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