Ok...this just made my morning! For every #tomhiddlston fan out there, go to #google and search for "the hiddlestone artefact".
Now I cant stop grinning. 😊
#namesmatter #respecttheartist #glorioustypo
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Hashtag
#GloriousTypo
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Wooden board with a groove carved into it.
Reddish wooden board, polished and oiled with an embedded, blueish.green shimmering Labradorite and a brass plate underneath, reading "The Ultimate Infinity Stone - The Hiddlestone".
Loki holding the Tesseract with an Amazon.de logo on it on the bottom of the picture are the words "I am burdened with glorious typos."
The Ultimate Infinity Stone - Background Story On September 28th, 2025, I was searching online for both seasons of Loki on Blu-ray. While browsing the steelbook editions on Amazon.de, I was shocked to discover that Tom Hiddleston's name had been misspelled as "Hiddlestone. I flagged the error to @AmazonHelp, and while they did correct the spelling on the Season One Blu-ray, they left it unchanged on Season Two and on The Night Manager - Staffel 1. Despite my follow-up nudges over the next few days, no further updates were made. Life and work kept me busy for a while, but by Day 40, I checked again...only to find the same issue still lingering, unresolved. Then I dug deeper and what I found was staggering. Tom Hiddleston's name had been misspelled across multiple products, some dating back over 11 years. Even worse, other retailers, like Thalia, showed the same error. So I contacted Thalia late on a Saturday night. Before midnight, they replied, assuring me they would investigate. By Monday morning, nearly all affected listings had been corrected. Thalia had fixed their entire catalogue in under 48 hours. Amazon.de, on the other hand, has now ignored this for over 70 days. Since then, I've continued my campaign - emailing the distributor responsible for the listings, contacting Disney Germany, and even reaching out to CAA (Scarlett Johansson's agency), Equity UK, and SAG-AFTRA. I've posted daily on social media, hoping someone with influence might notice and apply the pressure I alone cannot. To keep spirits up during the campaign, I created a meme of Loki holding the Tesseract, joking that there was now a new Infinity Stone: The Hiddlestone - far more powerful than all the others combined. In just a few days, and with no prior woodworking experience (only metalwork, from my 15 years as a toolmaker), I crafted a small relic by hand. This piece now serves as a symbol and reminder: That names matter.
When frustration turns into art:
"...I created a meme of Loki holding the Tesseract, joking that there was now a new Infinity Stone: The Hiddlestone - far more powerful than all the others combined."
#Namesmatter #TomHiddleston #TheHiddlestoneArtifact #GloriousTypo #InfintyStone #AmazonFail
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Well, look at this: on day 130, I found even more #Hiddlestone items on AmazonDE.
For anyone out there still thinking this is just a typo....think again.
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #TomHiddleston #metadata #QAFail #HamiltonHodell
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130 Days At this point, I’m convinced the credits are being guarded by a three-headed bureaucratic Cerberus who only responds to interpretive dance and 12-step escalation plans, and maybe the sacrifice of 2 unicorns, all known Infinity Stones, the one Ring and 20 gallons of dragon blood. Sounds stupid? Yes, it does. But she is the ignorance of the world’s largest retailer for ignoring the misspelling and miscrediting of actors. 130 days of me trying to fix this. 130 days of being given generic answers. 130 days of being stonewalled by agencies. 130 days since Amazon has been informed of those errors. #Namesmatter #RespecttheArtist #GloriousTypo
AmazonHelo reply: What a difference a single extra "e" can make. Apologies for the typo in the name "Tom Hiddleston". We've already forwarded this. Generally, you can always use the "Report an issue with this product" function on the respective product page. Thank you for your efforts. - Doreen
AmazonHelp reply: @TanjaWho Oh no, you're right! We really appreciate you bringing this to our attention. Below (screenshot), you'll see the option "Report an issue with this product." You can use that to report this kind of error (and other issues) directly to our catalog team. In this case, we've already done it. -Melanie
Look at this rather stunning promotion image featuring Tom Hiddleston. Quite a powerful visual, isn't it? Now consider this: AmazonDE, Prime Video and Amazon seem perfectly content promoting the new season of The Night Manager, using the face of a well-known and respected actor - Tom Hiddleston - while continuing to ignore that his name has been misspelled for nearly a decade on listings for Season 1. He is still listed as "Hiddlestone" Tom Hiddleston is not a product, but a person - one whom YOU, Amazon, should have the decency to list properly on your platform. AmazonHelp has been aware of this since the 28th of September - yet nothing changed. FIX THIS NOW!
130 days
130 days of 20 #Hiddlestone ‼ listings worldwide, actors misspelled and miscredited. If this is just a #typo, then why does it take that long to fix it?
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #BreakingNews #amazonFail #metadata #TomHiddleston #TheNightManager
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Dear #amazonDE, #amazon & #AmazonHelp,
I am just checking when the overdue signed items will be shipped… 😏
is.gd/NineRealmsQA
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #metadata
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Day 118 of my quest to fix the #metadata mess across #AmazonDE and other international storefronts.
I’ve just updated my findings in the public spreadsheet. If you’re curious, have a look: is.gd/AmazonDEMeta... 😏
#Namesmatter #RespecttheArtist #TomHiddleston #Marvel #Thor #AmazonFail #GloriousTypo
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Want to see something interesting?
Search “tom hiddleston amazonDE #namesmatter #respecttheartist #glorioustypo” on Google - and read what their AI overview says.
This is what 100+ days of documenting, emailing, tracking, and not giving up looks like.
Metadata matters. Names matter. People matter
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Better Chris Evans than his Variant Robert Evans. 😉
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo
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Thor - The Dark World listing, that has Tom Hiddleston listed as "Hiddlestone".
Thor - The Dark World listing, that has Tom Hiddleston listed correctly as "Hiddleston".
Another small victory this morning! I found another rogue #Hiddlestone while working my way through the #Hugendubel catalogue. I informed them of this error and they fixed it within hours.
#Namesmatter #RespecttheArtist #GloriousTypo #TomHiddleston #Thor #Marvel #Metadatafail
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When #ChrisEvans is credited as Robert Evans, and Amazon’s metadata sends users from #Avengers: Age of Ultron to… Russ Meyer’s Vixen.
www.amazon.de/-/en/Avenger...
This is what happens when nobody checks the data.
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail
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Day 99
A small VICTORY!
bmv-medien.de fixed both their "Hiddlestone" errors. 👏
I think I earned myself another cuppa coffee this morning. 😊☕️
#Namesmatter #RespecttheArtist #GloriousTypo #TomHiddleston #Hiddlestone
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Day 98
☢️ Warning: Exposure to prolonged metadata decay may result in uncontrollable eye-rolls and artist misattribution syndrome.
This is what happens when my inner geek breaks through. 😏
➡️ is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo
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Let's just hope that Amazon learns to spell Mr. Hiddleston's surname correctly once this new season will be released on blu-ray/DVD. 😏
#Namesmatter #RespecttheArtist #GloriousTypo
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Did you know, that the Jedi were secretly working in #Amazon's metadata division? And did you know, that the Emperor was a huge #Marvel fan? And when he found out about all the misspellings on AmazonDE, he issued #Order66 to correct all those errors? 😏
#Namesmatter #GloriousTypo #RespecttheArtist
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Retrospective on My AmazonDE Quest in Late 2025 & Wishes for 2026 It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.” I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1. A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade. And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne. Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them. One day, I wondered: do other retailers have the same error? What I found next shocked me. On another major German retailer’s site—Thalia—I discovered that almost their entire catalogue of Mr. Hiddleston’s work also listed him as “Hiddlestone.” I contacted Thalia on a Saturday evening. They replied before midnight that same day, promising to investigate—and they did. Within 48 hours, they had corrected their entire catalogue. They also informed me the error came from their distributor, which they later informed me to be LEONINE. I contacted LEONINE directly and received a generic response claiming their system was clean, and that the issue must lie with Amazon.
As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering. Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly. And if you’re wondering why I’m doing this, the answer is simple: Because I refuse to look the other way when I see something wrong. Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names. And I do it because it feels right. My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected. And when that day comes, my handcrafted relic will stand proudly as a symbol of this entire quest: that names matter. And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself. Or at the very least, to someone close to him—someone I can trust will deliver it safely. (Because no, I don’t trust postal services either.) And then? Then I’ll sit down, have a nice cup of tea, and rest… Until the next quest calls. So a Happy New Year to you all. May 2026 be the year when the impossible becomes possible. Because one voice can make a difference.
It's #NewYearsEve and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.
#Namesmatter #RespecttheArtist #GloriousTypo #TheUltimateInfinityStoneTheHiddlestone #Hiddlestone #TheHiddlestoneArtefact #AmazonDE #TomHiddleston
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When #Google starts calling out #AmazonDE’s typos…
you know the multiverse is tired of waiting. ⌛️
90+ days. Still unresolved. Their silence speaks more than words.
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail #metadatamess #news
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Chris Evans's return is much better than his Variant, Robert Evans, who is currently running free in this timeline. 😏
www.amazon.de/-/en/Avenger...
#Namesmatter #RespecttheArtist #GloriousTypo
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Day 92
If #amazonDE won’t hire a QA team…
I’ll simply invoice them for the one they inadvertently outsourced to me.
Payment due in 7 days. 😏
is.gd/NineRealmsQA
#Namesmatter #RespecttheArtist #GloriousTypo #NineRealmsQA #QAFail #metadata #amazonfail
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A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.
A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.
A humorous meme featuring the Marvel character Loki holding the glowing Tesseract. Instead of the cube’s normal texture, it displays the Amazon Germany logo. Loki looks solemn as white caption text reads: “I am burdened with glorious typos.” The meme references a real metadata issue where Tom Hiddleston’s name has been repeatedly misspelled as “Hiddlestone” on Amazon listings, poking fun at the situation.
Behold "The Ultimate Infinity Stone - The Hiddlestone". Conjured into existence by a particularly resistant miscredit across the multiverse.
#Namesmatter #GloriousTypo #TheHiddlestone #TheUltimateInfinityStone #TheHiddlestoneartefact #TheUltimateInfinityStonetheHiddlestone
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🎄 Just one more day!
Almost there. Almost.
Just one more sleep, and then…
you (Amazon) get to unwrap your amazing #Christmaspresent. 🎁
#Namesmatter #RespecttheArtist #GloriousTypo #metadatamess #QAFail #AmazonFail #TomHiddleston #ChrisEvans #SamuelLJackson #JeremyRenner
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🎄 T-3 days:
Only three more nights before #AmazonDE finds a beautifully wrapped surprise waiting under their imaginary #Christmas tree.
It jingles with… potential. 🎄🎁
#Namesmatter #RespecttheArtist #GloriousTypo #QAFail #metadatamess
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Every artefact begins as an ordinary object. It’s the story behind it that turns it into something legendary.
More will be revealed over the weekend. 😏
#Namesmatter #RespecttheArtist #GloriousTypo #TomHiddleston #Infinity #woodworking #DIYproject
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Day 67
Here is a complete timeline of everything I have discovered and actions I have taken in regards of the errors I found on #AmazonDE as well as on Thalia.
#NamesMatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail #metadatamess #TomHiddleston #Marvel #Disney #CAA #HamiltonHodell
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Day 60 - continued
Invoice correction to cover the newest #metadatafail on #AmazonDE.
#NamesMatter #RespecttheArtist #GloriousTypo
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Day 60
Well, guess it is time to send
@amazonDE / @amazon
my "invoice" for my services today. 
#NamesMatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail #metadatamess #TomHiddleston #ChrisEvans #SamuelLJackson #Marvel #TheNightManager #amazon #amazonDE
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Here is the complete list of every incorrect #AmazonDE credit I’ve uncovered so far.
docs.google.com/spreadsheets...
#NamesMatter #RespecttheArtist #GloriousTypo #TomHiddleston #SamuelLJackson #ChrisEvans #RobertDowneyJr #Marvel #AmazonFail #QAFail #metadatamess
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#NamesMatter
Seeing them misspelled and mangled on the world’s largest retailer is disheartening. Why? Because every name represents years of work, rejection, growth, and earned recognition. Getting it right isn’t hard. It’s the bare minimum.
#RespecttheArtist #GloriousTypo #AmazonFail #QAFail
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Amaton* “to-do” list +I will refer to them as Amaton until they fix “Hiddlestone” Listings on AmazonDE where Tom is listed as “Hiddlestone”. Loki - Season 2 - steelbook - ❌ not fixed The Night Manager - Staffel 1 - ❌ not fixed Kong: Skull Island - ❌ not fixed Crimson Peak - ❌ not fixed High-Rise - ❌ not fixed Only Lovers Left Alive - ❌ not fixed The Hollow Crown – Staffel 1 - ❌ not fixed The Life of Chuck - ❌ not fixed Thor/Thor - The Dark Kingdom - ❌ not fixed Thor - Tag der Entscheidung. - ❌ not fixed Apologise to Mr. Hiddleston - ❌ pending 52 days since I first contacted amazon about this issue. On November 18th, I discovered seven more errors — AmazonHelp acknowledged them, but dismissed the issue as a simple typo. This highlights a decade-long failure of their QA system and a clear neglect in maintaining accurate metadata. I hope this prompts a thorough audit — these misspelled names deserve to be corrected properly and without further delay.
Day 52
Night shift - survived ☑
Tea brewed and consumed - ☑
Checked on amatonDE - Hiddlestone still not fixed ❌
#TomHiddleston #NamesMatter #respecttheartist #GloriousTypo #AmatonDE #AmazonFail #QAFail #Loki #Marvel #BBC #WarnerBrothers
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Day 48
I am not giving up!
#TomHiddleston #TheNightManager #RespecttheArtist #GloriousTypo #AmazonFail
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Day 46
Will #AmazonDE finally fix Tom's name today? Doubtful. Apparently, expecting a billion-dollar company to spell a lead actor’s name correctly is asking too much.
Names? Optional. Profits? Mandatory.
#TomHiddleston #TheNightManager #Loki #GloriousTypo
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