Wooden board with a groove carved into it.
Reddish wooden board, polished and oiled with an embedded, blueish.green shimmering Labradorite and a brass plate underneath, reading "The Ultimate Infinity Stone - The Hiddlestone".
Loki holding the Tesseract with an Amazon.de logo on it on the bottom of the picture are the words "I am burdened with glorious typos."
The Ultimate Infinity Stone - Background Story
On September 28th, 2025, I was searching online for both seasons of Loki on Blu-ray. While browsing the steelbook editions on Amazon.de, I was shocked to discover that Tom Hiddleston's name had been misspelled as "Hiddlestone.
I flagged the error to @AmazonHelp, and while they did correct the spelling on the Season One Blu-ray, they left it unchanged on Season Two and on The Night Manager - Staffel 1. Despite my follow-up nudges over the next few days, no further updates were made. Life and work kept me busy for a while, but by Day 40, I checked again...only to find the same issue still lingering, unresolved.
Then I dug deeper and what I found was staggering. Tom Hiddleston's name had been misspelled across multiple products, some dating back over 11 years. Even worse, other retailers, like Thalia, showed the same error. So I contacted Thalia late on a Saturday night. Before midnight, they replied, assuring me they would investigate. By Monday morning, nearly all affected listings had been corrected. Thalia had fixed their entire catalogue in under 48 hours.
Amazon.de, on the other hand, has now ignored this for over 70 days.
Since then, I've continued my campaign - emailing the distributor responsible for the listings, contacting Disney Germany, and even reaching out to CAA (Scarlett Johansson's agency), Equity UK, and SAG-AFTRA. I've posted daily on social media, hoping someone with influence might notice and apply the pressure I alone cannot.
To keep spirits up during the campaign, I created a meme of Loki holding the Tesseract, joking that there was now a new Infinity Stone: The Hiddlestone - far more powerful than all the others combined.
In just a few days, and with no prior woodworking experience (only metalwork, from my 15 years as a toolmaker), I crafted a small relic by hand.
This piece now serves as a symbol and reminder:
That names matter.
When frustration turns into art:
"...I created a meme of Loki holding the Tesseract, joking that there was now a new Infinity Stone: The Hiddlestone - far more powerful than all the others combined."
#Namesmatter #TomHiddleston #TheHiddlestoneArtifact #GloriousTypo #InfintyStone #AmazonFail