Today I wrote an email to Amazon's CEO, in which I informed him about the metadata failures I have discovered over the past 180+ days, affecting even third party retailers.
You can read more about this here: is.gd/stats.php?ur...
#namesmatter #respecttheartist #amazon #metadata #news
This #story isn’t really about a typo.
It’s about:
- digital identity accuracy
- metadata pipelines in media distribution
- algorithmic visibility of artists
- and a broken chain of responsibility
#namesmatter #entertainment #news #metadata #technews #ICYMI #respecttheartist #amazon #technology
Ok...this just made my morning! For every #tomhiddlston fan out there, go to #google and search for "the hiddlestone artefact".
Now I cant stop grinning. 😊
#namesmatter #respecttheartist #glorioustypo
The 160-Day Quest to Teach Amazon How to Spell Tom Hiddleston Code Name: “Amazon Catalog Integrity Failure – Independent Postmortem.” An Independent Audit of Amazon’s Catalog Integrity Author: Tanja G. Unofficial External Metadata Auditor Self-appointed because apparently nobody else was available. Executive Summary Findings: • Amazon has been unable to spell Tom Hiddleston for over a decade. • Actor credits across the catalog display symptoms of identity fragmentation. • Marvel actors have appeared in unrelated productions due to metadata contamination. • The problem spreads to other retailers worldwide. Conclusion: Amazon’s catalog appears to be maintained by a haunted Excel sheet or a bored Intern down in the basement of Amazon HQ who likes to keep things..…interesting. Major Incident 1 The Hiddlestone Event Observed duration: 12+ years Impact: • actor misidentification • search index corruption • international embarrassment Major Incident 2 Quantum Samuel L. Jackson Actor exists simultaneously as: • Samuel Jackson • L. Jackson • Samuel L. Jackson (So they DO know his actual name!) Amazon may have accidentally discovered multiverse identity management. Major Incident 3 The Avengers Cross-Reality Event Marvel Avengers actors Scarlett Johansson and Jeremy Renner credited in the 1960s TV series The Avengers, with Joss Whedon directing this masterpiece. Potential consequences: • confused customers • very angry licensing departments • Kevin Feige appearing in Germany with a flamethrower • studiocanal lawyer expected to awake from hibernation any minute now
Major Incident 4 Robert Evans - America’s Unknown Avenger, who apparently is a resurrected legendary producer, trying out a new genre. But whose name also links to some rather questionable search results on Amazon, which have nothing to do with Robert nor Chris Evans’s work. Interested Parties who should be interested in these errors • Actors Unions = Response: politely explained that metadata accuracy is apparently not part of protecting actors. • Talent Agencies = Response: atmospheric silence (possibly deep space). • Distributor = Response: pointed the finger back at Amazon “They did it.” • Studios (Marvel, Disney, studiocanal) - Response: “We have forwarded it to the responsible department.” (Current status of said department: unknown.) • Entertainment/Tech news outlets = Complete Radio Silence. Probable Root Cause Based on available evidence, the most likely explanation is: • broken contributor ID mapping • incorrect metadata ingestion from distributors • lack of catalog QA validation • automated propagation of incorrect records across retailers In simpler terms: The system appears to copy errors faster than it corrects them. Corporate Response Timeline Day 1 — issue reported = one item fixed Day 30 — silence Day 90 — silence but louder Day 159 — still silence Day 160 - independent audit report created by annoyed human Recommendations Amazon should: 1. hire one (1) human capable of spelling 2. audit contributor IDs 3. verify distributor metadata ingestion 4. apologise to every actor whose name they mutated 5. Talents should be treated like actual living beings and not just numbers on a spreadsheet
Audit Report Fee Independent Metadata Integrity Audit Rate: €2,500 per audit day Duration: 160 days Subtotal: 160 days × €2,500 = €400,000 Additional Charges: • Cross-Platform Error Forensics: €75,000 • Corporate Silence Endurance Fee: €25,000 • Emotional Damage from Reading “Hiddlestone”: €12,000 • Tea Consumption During Investigation: €2,400 • Chocolate Stabilisation Protocol: €1,600 • Endurance fee for staring at this mess for 160 days: €150.666 Total Due: €666.666 Preferred payment methods: • Bank transfer • Asgardian gold • Signed Marvel steelbooks • Or Jeff Bezos spelling “Hiddleston” correctly 160 times in a row Final Determination The issue was never the typo (or what AmazonHelp described as “a single extra ‘e’”). The issue was the system that allowed it to survive for over a decade — and no one along the way thought it was worth fixing. Names matter. Artists matter. Quality matters. And if the world’s largest retailer cannot uphold those basic standards, then perhaps it is time someone reminds them. After 160 days, one annoyed human did. Best regards, Tanja G. Tanja G. / Nine Realms Quality Assurance - Midgard Office
After 160 days of trying to convince #Amazon that Tom Hiddleston is not “Hiddlestone”, I conducted an independent #audit of their catalog integrity.
The results are… enlightening.
Report attached. 👇
More details here: is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist
Day 155 of #AmazonDE refusing to spell the names of artists correctly or randomly crediting them in movies, that they were never part of.
Find out more here: is.gd/AmazonDEMeta...
#Namesmatter #Respecttheartist #AmazonFail #ChrisEvans #TomHiddleston #SamuelLJackson
Seriously, ALWAYS credit/tag the artist you commissioned to make for you. Not doing is a scumbag move and incredibly disrespectful. Do we need to bring back the hashtag respect the artist? 'Cause I will.
I am sorry to hear that this user has mistreated you this way Mad Munchkin.
#RespectTheArtist
Ich ich versuche #Amazon schon seit dem 28. September 2025 dazu zu bewege, ihre #metadata zu korrigieren. AmazonDE's fehlerhafte metadata überträgt sich auf Unterhändler und weltweite andere Amazon storefronts.
is.gd/AmazonDEMeta...
#Namesmatter #metadatamess #RespecttheArtist
For over 12 years, Tom Hiddleston has been consistently misspelled as "Tom Hiddlestone" (with an added "e") in the metadata of numerous film listings on Amazon Germany (Amazon.de). @ Instagram +1 Key Details of the Metadata Failure • Scope: This systemic error affects multiple DVD and Blu-ray titles, including major Marvel Cinematic Universe films like Thor and Avengers. • Documentation: Independent observers and fans have documented the issue for over 100 days, noting that it also affects other cast members like Samuel L. Jackson and Scarlett Johansson. • Outreach: Despite repeated attempts to contact Amazon Germany, Disney Germany, and various actor unions (SAG-AFTRA, Equity UK), the metadata remains uncorrected as of early 2026. • Impact: The misspelling makes it difficult for customers to find the actor's full filmography using standard search terms and is frequently cited as a lack of professional courtesy toward the artists.
I’ve been documenting this for months (since 28.09.2025). Here’s a quick breakdown of how Amazon.de has mishandled Tom Hiddleston’s metadata for over a decade!
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #TomHiddleston #metadatamatters #QAFail #AmazonDE
Well, look at this: on day 130, I found even more #Hiddlestone items on AmazonDE.
For anyone out there still thinking this is just a typo....think again.
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #TomHiddleston #metadata #QAFail #HamiltonHodell
130 Days At this point, I’m convinced the credits are being guarded by a three-headed bureaucratic Cerberus who only responds to interpretive dance and 12-step escalation plans, and maybe the sacrifice of 2 unicorns, all known Infinity Stones, the one Ring and 20 gallons of dragon blood. Sounds stupid? Yes, it does. But she is the ignorance of the world’s largest retailer for ignoring the misspelling and miscrediting of actors. 130 days of me trying to fix this. 130 days of being given generic answers. 130 days of being stonewalled by agencies. 130 days since Amazon has been informed of those errors. #Namesmatter #RespecttheArtist #GloriousTypo
AmazonHelo reply: What a difference a single extra "e" can make. Apologies for the typo in the name "Tom Hiddleston". We've already forwarded this. Generally, you can always use the "Report an issue with this product" function on the respective product page. Thank you for your efforts. - Doreen
AmazonHelp reply: @TanjaWho Oh no, you're right! We really appreciate you bringing this to our attention. Below (screenshot), you'll see the option "Report an issue with this product." You can use that to report this kind of error (and other issues) directly to our catalog team. In this case, we've already done it. -Melanie
Look at this rather stunning promotion image featuring Tom Hiddleston. Quite a powerful visual, isn't it? Now consider this: AmazonDE, Prime Video and Amazon seem perfectly content promoting the new season of The Night Manager, using the face of a well-known and respected actor - Tom Hiddleston - while continuing to ignore that his name has been misspelled for nearly a decade on listings for Season 1. He is still listed as "Hiddlestone" Tom Hiddleston is not a product, but a person - one whom YOU, Amazon, should have the decency to list properly on your platform. AmazonHelp has been aware of this since the 28th of September - yet nothing changed. FIX THIS NOW!
130 days
130 days of 20 #Hiddlestone ‼ listings worldwide, actors misspelled and miscredited. If this is just a #typo, then why does it take that long to fix it?
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #BreakingNews #amazonFail #metadata #TomHiddleston #TheNightManager
Dear #amazonDE, #amazon & #AmazonHelp,
I am just checking when the overdue signed items will be shipped… 😏
is.gd/NineRealmsQA
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo #metadata
Day 118 of my quest to fix the #metadata mess across #AmazonDE and other international storefronts.
I’ve just updated my findings in the public spreadsheet. If you’re curious, have a look: is.gd/AmazonDEMeta... 😏
#Namesmatter #RespecttheArtist #TomHiddleston #Marvel #Thor #AmazonFail #GloriousTypo
Want to see something interesting?
Search “tom hiddleston amazonDE #namesmatter #respecttheartist #glorioustypo” on Google - and read what their AI overview says.
This is what 100+ days of documenting, emailing, tracking, and not giving up looks like.
Metadata matters. Names matter. People matter
Better Chris Evans than his Variant Robert Evans. 😉
is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo
Thor - The Dark World listing, that has Tom Hiddleston listed as "Hiddlestone".
Thor - The Dark World listing, that has Tom Hiddleston listed correctly as "Hiddleston".
Another small victory this morning! I found another rogue #Hiddlestone while working my way through the #Hugendubel catalogue. I informed them of this error and they fixed it within hours.
#Namesmatter #RespecttheArtist #GloriousTypo #TomHiddleston #Thor #Marvel #Metadatafail
When #ChrisEvans is credited as Robert Evans, and Amazon’s metadata sends users from #Avengers: Age of Ultron to… Russ Meyer’s Vixen.
www.amazon.de/-/en/Avenger...
This is what happens when nobody checks the data.
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail
Day 99
A small VICTORY!
bmv-medien.de fixed both their "Hiddlestone" errors. 👏
I think I earned myself another cuppa coffee this morning. 😊☕️
#Namesmatter #RespecttheArtist #GloriousTypo #TomHiddleston #Hiddlestone
Day 98
☢️ Warning: Exposure to prolonged metadata decay may result in uncontrollable eye-rolls and artist misattribution syndrome.
This is what happens when my inner geek breaks through. 😏
➡️ is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #GloriousTypo
Let's just hope that Amazon learns to spell Mr. Hiddleston's surname correctly once this new season will be released on blu-ray/DVD. 😏
#Namesmatter #RespecttheArtist #GloriousTypo
Did you know, that the Jedi were secretly working in #Amazon's metadata division? And did you know, that the Emperor was a huge #Marvel fan? And when he found out about all the misspellings on AmazonDE, he issued #Order66 to correct all those errors? 😏
#Namesmatter #GloriousTypo #RespecttheArtist
Retrospective on My AmazonDE Quest in Late 2025 & Wishes for 2026 It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.” I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1. A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade. And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne. Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them. One day, I wondered: do other retailers have the same error? What I found next shocked me. On another major German retailer’s site—Thalia—I discovered that almost their entire catalogue of Mr. Hiddleston’s work also listed him as “Hiddlestone.” I contacted Thalia on a Saturday evening. They replied before midnight that same day, promising to investigate—and they did. Within 48 hours, they had corrected their entire catalogue. They also informed me the error came from their distributor, which they later informed me to be LEONINE. I contacted LEONINE directly and received a generic response claiming their system was clean, and that the issue must lie with Amazon.
As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering. Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly. And if you’re wondering why I’m doing this, the answer is simple: Because I refuse to look the other way when I see something wrong. Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names. And I do it because it feels right. My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected. And when that day comes, my handcrafted relic will stand proudly as a symbol of this entire quest: that names matter. And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself. Or at the very least, to someone close to him—someone I can trust will deliver it safely. (Because no, I don’t trust postal services either.) And then? Then I’ll sit down, have a nice cup of tea, and rest… Until the next quest calls. So a Happy New Year to you all. May 2026 be the year when the impossible becomes possible. Because one voice can make a difference.
It's #NewYearsEve and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.
#Namesmatter #RespecttheArtist #GloriousTypo #TheUltimateInfinityStoneTheHiddlestone #Hiddlestone #TheHiddlestoneArtefact #AmazonDE #TomHiddleston
When #Google starts calling out #AmazonDE’s typos…
you know the multiverse is tired of waiting. ⌛️
90+ days. Still unresolved. Their silence speaks more than words.
#Namesmatter #RespecttheArtist #GloriousTypo #AmazonFail #QAFail #metadatamess #news
Chris Evans's return is much better than his Variant, Robert Evans, who is currently running free in this timeline. 😏
www.amazon.de/-/en/Avenger...
#Namesmatter #RespecttheArtist #GloriousTypo
Day 92
If #amazonDE won’t hire a QA team…
I’ll simply invoice them for the one they inadvertently outsourced to me.
Payment due in 7 days. 😏
is.gd/NineRealmsQA
#Namesmatter #RespecttheArtist #GloriousTypo #NineRealmsQA #QAFail #metadata #amazonfail
In 2025, it was revealed that a fan created a detailed spreadsheet to track numerous spelling and credit errors on Amazon Germany (Amazon.de) involving actor Tom Hiddleston and other Marvel stars. The Amazon.de Error Spreadsheet The Discovery: A social media user (Tanja Glittenberg) identified that Amazon.de had misspelled Tom Hiddleston's name and other actors like Chris Evans across multiple product listings. Specific Errors: At least four different products were found with Hiddleston's name spelled incorrectly, including listings for his series The Night Manager, which had allegedly been incorrect for nearly a decade. Wider Issues: The spreadsheet also documented instances where Amazon.de incorrectly credited actors, such as listing Scarlett Johansson in a show from the 1960s. Action Taken: The creator of the spreadsheet submitted the findings to the Verbraucherzentrale (German Consumer Advice Center) to push for better quality control and respect for artists' names. The incident highlighted a perceived lack of proofreading and automated metadata errors on the platform, leading to the hashtag #RespecttheArtist in related fan discussions.
A social media user discovered a widespread metadata error on Amazon Germany (Amazon DE) and other retail sites where actor names, including Tom Hiddleston's, were frequently misspelled or miscredited. The user compiled the errors into a publicly viewable spreadsheet to document the issue. The Misspelling and the Spreadsheet The user, Tanja Glittenberg (handle @TanjaStrange), noticed that Tom Hiddleston's name was misspelled as "Hiddlestone" in listings for titles like Kong: Skull Island and The Night Manager on the German Amazon site. This initial discovery led to the identification of numerous similar errors across multiple actor credits (including Scarlett Johansson, Chris Evans, and Samuel L. Jackson) on Amazon DE and other retailers like Thalia. Driven by a belief that "names matter" and actors deserve correct credit, she created a Google Doc spreadsheet to track every instance of the "metadata mess". The Outcome The user contacted various entities, including Amazon, the distributor LEONINE, and talent agencies, to highlight the errors. The retailer Thalia reportedly fixed the issue quickly, and the user hoped Amazon would follow suit. The user made the spreadsheet public to serve as documentation and to encourage correction of the widespread systematic error. The publicly available Google Doc can be viewed at this link.
Day 91
When you decide to google #TomHiddleston's name in regards the misspelling on #AmazonDE.
I find that search result rather satisfying.
#Namesmatter #RespecttheArtist #Glarioustypo #Marvel #TheNightManager
‼️BREAKING NEWS‼️
I have found even more #Hiddlestone errors on other retailers! This time on bmv-medien.de + medimops.de! I contacted both and hope that they will fix this soon.
All documented here: is.gd/AmazonDEMeta...
#TomHiddleston #Namesmatter #RespecttheArtist #metadata #QAFail
Day 88
I just added some additional data to my spreadsheet. Just in case #AmazonDE ever argues that they fixed the miscredits weeks ago, I have now screenshots of each article with time & date.
See for yourself: is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #TomHiddleston #Marvel
🎄 Just one more day!
Almost there. Almost.
Just one more sleep, and then…
you (Amazon) get to unwrap your amazing #Christmaspresent. 🎁
#Namesmatter #RespecttheArtist #GloriousTypo #metadatamess #QAFail #AmazonFail #TomHiddleston #ChrisEvans #SamuelLJackson #JeremyRenner
🎄 T-3 days:
Only three more nights before #AmazonDE finds a beautifully wrapped surprise waiting under their imaginary #Christmas tree.
It jingles with… potential. 🎄🎁
#Namesmatter #RespecttheArtist #GloriousTypo #QAFail #metadatamess
We’ve reached 80+ glorious days of:
✅️ Ignored emails
✅️ Actors miscredited
✅️ No accountability
It is amazing to see a billion dollar company being unable to even get the basics of QA right.
Spreadsheet: is.gd/AmazonDEMeta...
#Namesmatter #RespecttheArtist #AmazonFail #TomHiddleston #Avengers
