The Rising Cultural Phenomenon of 'The Book' Showcased by Goro Yamada Discover how 'The Book,' a cultural phenomenon surpassing 300,000 copies, is being featured on Goro Yamada's YouTube channel and the unique Christmas campaign it inspires.

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Exploring Life and Death in Art: Atsushi Suwa and Goro Yamada Talk Event WHAT MUSEUM will host a talk event with artist Atsushi Suwa and critic Goro Yamada on October 13, 2025, exploring themes of art and existence.

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