The story of Fever-Tree: how the gin & tonic made the UK's most valuable soft-drinks company From humble beginnings, Fever-Tree's mixers have found worldwide success as well as industry acclaim. we take a look at the brand's recipe for greatness.

"It really did start in the British Library, researching the history and ingredients of tonic – and then we went out to go and find them" foodism.co.uk/features/int... #LibrariesChangeLives #BIPCs #GrowthMission #FeverTree

Thanks to NIESR for publishing this blog written with @graemeroy.bsky.social on zero-sum thinking - in it we ask what the current U.K. govt can do to address this problem in relation to #growthmission
@uofglasgow.bsky.social @uofgasbs.bsky.social @uofgpolicy.bsky.social