Big Platforms Are Embracing Gaming, But Ad Spend Still Lags | AdExchanger While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause.

Gaming’s audience is growing, but ad spend remains under 5%. At #IABPlayFronts, new formats like Samsung’s GameBreaks & Roblox’s rewarded video ads were introduced, but scaling programmatic buying remains a challenge.

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