Communicating in a crisis Taking responsibility for a mistake is owning it but also acknowledging its seriousness.

#InMarketing #IMTW

Fewer leads, bigger wins The best marketers have a data mindset and chase quality not quantity.

#InMarketing #IMTW

Sea of sameness Without strategic, creative and brave humans at the helm, AI will simply sail with the tide.

#InMarketing #IMTW

Buy or build In a commoditised market, it's far easier to buy than build a client base.

#InMarketing #IMTW

Dotty dot com Big, splashy, expensive stunts still have a role to play in marketing. Thank neuroscience.

#InMarketing #IMTW

The good, the bad and the ugly The best ads are compelling, innovative, endearing, memorable and purposeful.

#InMarketing #IMTW

Clever Claude In the age of AI, taste, integrity and humanity are the real differentiators.

#InMarketing #IMTW

End of year delight Retaining your clients depends on product, place and personalised promotion.

#InMarketing #IMTW

Happy holidays InMarketing This Week is taking a break and will be back on 18 January 2026.

#InMarketing #IMTW #OpenToWork

Twas ever thus In an age of seemingly constant change, marketing fundamentals remain as true as ever.

#InMarketing #IMTW

The stand out issue A compelling value proposition hinges on differentiation that matters to clients.

#InMarketing #IMTW

Coaching or coasting AI should be your thought-partner and coach, not your copywriter.

#InMarketing #IMTW

Barclays' bold branding Compelling branding connects client friction points and specific solutions.

#InMarketing #IMTW

Robot wars In a squabble for dominance, AIs are taking over our browsers and our social media feeds.

#InMarketing #IMTW

Go with the flow Sometimes your clients will disregard your best laid product naming plans. And that's okay.

#InMarketing #IMTW

Aaand...action! There are no more excuses: video should be an integral part of your marketing assets.

#InMarketing #IMTW

Robo Adviser (†2025) Clients care about what you do for them, not how you do it.

#InMarketing #IMTW

Out with the old When the nature of your business shifts fundamentally, your brand should too.

#InMarketing #IMTW

Persuasive reach The messenger is as important as the message.

#InMarketing #IMTW

Les grandes vacances InMarketing This Week is taking a break and will be back on 14 September 2025.

#InMarketing #IMTW

Magnet, not megaphone In the age of AI, creativity will be marketing's strongest currency.

#InMarketing #IMTW

#InMarketing #IMTW

Focus Regardless of how complex your product is, it should solve just one clear problem.

#InMarketing #IMTW

Private pixel puppets AI has enormous potential to delight your customers if used wisely.

#InMarketing #IMTW

Kiss When improving your product, sometimes it's best to keep it simple, stupid!

#InMarketing #IMTW

Give away the shop Offering value freely remains the best way to earn your customers' trust.

#InMarketing #IMTW

This week's #IMTW is all about earning your customers' trust.

Subscribe to have it delivered straight to your inbox at six tomorrow morning: andrewcarrier.substack.com

#InMarketing

Birdie Investment products should be promoted by experts not celebrities.

#InMarketing #IMTW

Candid customer The process of capturing customer feedback should be baked into your business.

#InMarketing #IMTW

Foolhardy Marketing messages not substantiated with facts are folly.

#InMarketing #IMTW