Andrew Carrier | Notion Marketing & Communications Leader | B2B Financial Services & Fintech

👋 I'm Andrew Carrier and I'm #InMarketing. I help leadership teams in financial services and technology grow their business' recognition, reputation, and revenue by turning complex into commercial momentum.

Looking for my next senior role. More at andrewcarrier.com

#OpenToWork

Andrew Carrier | Notion Marketing & Communications Leader | B2B Financial Services & Fintech

👋 I’m Andrew Carrier and I’m #InMarketing. I help leadership teams in financial services & fintech grow their business’ recognition, reputation & revenue.

Looking for my next senior marketing & communications role.

andrewcarrier.com | #OpenToWork​​​​​​​​​​​​​​​​

Andrew Carrier | Notion Marketing & Communications Leader | B2B Financial Services & Fintech

👋 I’m Andrew Carrier and I’m #InMarketing. I help leadership teams in financial services and fintech grow recognition, reputation, and revenue.

Looking for my next senior marketing & communications role.

Learn more: andrewcarrier.com

#OpenToWork

Andrew Carrier | Notion Marketing & Communications Leader | B2B Financial Services & Fintech

👋 I'm Andrew Carrier and I'm #InMarketing. I help leadership teams in financial services and technology grow their business' recognition, reputation, and revenue by turning complex into commercial momentum.

Looking for my next senior role. More at andrewcarrier.com

#OpenToWork

Andrew Carrier | Notion Marketing & Communications Leader | B2B Financial Services & Fintech

👋 Hi, I’m Andrew and I’m #InMarketing. I help leadership teams in financial services and technology grow their business’ recognition, reputation, and revenue by turning complex into commercial momentum. I’m looking for the right permanent senior marketing & communications role.

Learn more:

Communicating in a crisis Taking responsibility for a mistake is owning it but also acknowledging its seriousness.

#InMarketing #IMTW

Tim Cook celebrates Apple’s ‘50 Years of Thinking Different’ in new letter - 9to5Mac Apple’s 50th anniversary is next month on April 1, and CEO Tim Cook just published a new letter marking the major milestone.

The last third of this “new” letter is just a - admittedly great - quote from Steve Jobs.

The rest reads like AI slop. Devoid of personality.

With all its money, you’d think Apple could hire some great writers.

#InMarketing

Fewer leads, bigger wins The best marketers have a data mindset and chase quality not quantity.

#InMarketing #IMTW

#InMarketing

Sea of sameness Without strategic, creative and brave humans at the helm, AI will simply sail with the tide.

#InMarketing #IMTW

Buy or build In a commoditised market, it's far easier to buy than build a client base.

#InMarketing #IMTW

Dotty dot com Big, splashy, expensive stunts still have a role to play in marketing. Thank neuroscience.

#InMarketing #IMTW

“We’ll use a heart-shaped box and unload all the flavors no one likes.”

Saint Valentine's Day is coming. And marketing teams everywhere are gearing up...

#InMarketing

Source: @airmail.news, 7 February 2026: airmail.news/issues/2026-...

The good, the bad and the ugly The best ads are compelling, innovative, endearing, memorable and purposeful.

#InMarketing #IMTW

Clever Claude In the age of AI, taste, integrity and humanity are the real differentiators.

#InMarketing #IMTW

End of year delight Retaining your clients depends on product, place and personalised promotion.

#InMarketing #IMTW

Should your business still be on X? Ofcom's inquiry into the systemic risks posed by Elon Musk's Grok AI for enabling the creation of sexualised images on X has created a significant, foreseeable liability for UK businesses

No business should be on X.

And I said so in 2024: andrewcarrier.substack.com/p/sky-high

#InMarketing

Christmas has come early!

I’ll be keeping one copy of Louis Grenier’s book to devour over the holidays and giving away the others to four lucky #InMarketing This Week subscribers.

If you’d like a copy, make sure you’re subscribed before Sunday to be in with a chance: andrewcarrier.substack.com

Happy holidays InMarketing This Week is taking a break and will be back on 18 January 2026.

#InMarketing #IMTW #OpenToWork

Twas ever thus In an age of seemingly constant change, marketing fundamentals remain as true as ever.

#InMarketing #IMTW

#InMarketing

The stand out issue A compelling value proposition hinges on differentiation that matters to clients.

#InMarketing #IMTW

Exclusive | Chinese Hackers Used Anthropic’s AI to Automate Cyberattacks The use of AI automation in hacks is a growing trend that gives hackers additional scale and speed

👋 Hi, I’m Andrew and I’m #InMarketing. I help leadership teams in financial services and technology grow their brands, protect their reputations and generate growth.

Lean more > andrewcarrier.com

Coaching or coasting AI should be your thought-partner and coach, not your copywriter.

#InMarketing #IMTW

👋 Hi, I’m Andrew and I’m #InMarketing. I help leadership teams in financial services and technology grow their brands, protect their reputations and generate growth.

Lean more > andrewcarrier.com

Barclays' bold branding Compelling branding connects client friction points and specific solutions.

#InMarketing #IMTW

👋 Hi, I’m Andrew and I’m #InMarketing. I help leadership teams in financial services and technology grow their brands, protect their reputations and generate growth.

Lean more > andrewcarrier.com

Robot wars In a squabble for dominance, AIs are taking over our browsers and our social media feeds.

#InMarketing #IMTW

Go with the flow Sometimes your clients will disregard your best laid product naming plans. And that's okay.

#InMarketing #IMTW

Tesla's Controversial 'Mad Max' Full Self-Driving Mode Is Back, For Some Inexplicable Reason - BGR Tesla has revived "Mad Max" Full Self-Driving mode, and early videos show the mode intentionally driving more than 15 miles over the speed limit.

Could it be because it will generate free press coverage?

#InMarketing