🗯️ "The conversion funnel is the journey your audience takes before subscribing," said Morten Ro, our #IPITransitionAccelerator Bootcamp trainer.

So how do you build an effective strategy to take charge of your readers' journey? Here are the insights: https://buff.ly/40tO1Ai

🚀 Inside Day 1 of Transition Accelerator Bootcamp This is The Outlook, IPI’s media innovation newsletter, where we approach strategies and tools for innovation and business development, and learn from the newsrooms that are implementing them. 📮In…

🗯️ “Stop focusing on everyone, you have to pick and choose,” said Lena Pedersen, our Bootcamp trainer.

📮 Read #IPITransitionAccelerator Bootcamp 2024 newsletter on conducting, leveraging & disseminating #AudienceResearch in your newsroom: