IP address targeting proves 87% inaccurate for household advertising Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

IP address targeting proves 87% inaccurate for household advertising #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch

IP address targeting proves 87% inaccurate for household advertising Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

IP address targeting proves 87% inaccurate for household advertising #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch