Iterative A/B Testing for Social Impact: Rigorous, Rapid, Regular (SSIR) How organizations can close the gap between measurement and implementation

Discover how these principles transform program decisions.

🔗 Read more: ssir.org/articles/ent...

Explore our A/B testing toolkit: www.youth-impact.org/insights/a-b...

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@ssir.org @poverty-action.bsky.social @wwhglobaled.bsky.social

What makes iterative A/B tests so powerful for social impact work? It’s the Three Rs:
🔹 Rigorous — causal evidence from randomized variations
🔹 Rapid — results in weeks or months
🔹 Regular — continuous learning cycle

#MonitoringAndEvaluation #ImpactOptimization