Collaborative Campaign by Six East Japan Soba Companies: Create Your Unique Soba! From January 19 to February 23, 2026, six soba companies in East Japan will host a photo campaign, encouraging fans to share their unique soba creations.

Collaborative Campaign by Six East Japan Soba Companies: Create Your Unique Soba! #Japan #Tokyo #TOKYU_GOURMET #Ekisoba #Japan_Soba