Tourism commission approves FY27 sales and marketing plan with modest KPI and budget tweaks Discover Flagstaff’s tourism commission approved the FY27 sales and marketing plan after amending the visitor‑center length‑of‑stay KPI from 2.2 to 2.3 days, reallocating $35,000 from the film budget to earned media, and approving a one‑time $8,000 local promotion line.

Discover Flagstaff's tourism commission has approved a new marketing plan that aims to boost visitor stays and enhance local promotion with a $35,000 reallocation!

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