Lucas History Month: Chapter Twelve — 150 Years Strong
As Lucas celebrates its 150th anniversary, the iconic green box remains a global symbol of quality and trust.
Thanks for joining us on this journey through history.
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Lucas History Month: Chapter Eleven — Every Box Tells a Story
The 2010s saw the launch of the Icon campaign, celebrating the green box as a global symbol of trust. Reaching 190K+ people, it marked Lucas as not just a brand, but an icon—driving innovation, heritage, & progress.
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Lucas History Month: Chapter Ten — A New Millennium
In 2000, Lucas marked 125 years.. TRW launched a licensing model, empowering global partners to carry the brand forward. In 2004, ELTA secured exclusive rights for Lucas in the UK & Ireland—shaping its modern legacy.
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Lucas History Month: Chapter Nine — Hello ELTA
The 1980s–90s saw Lucas evolve into a high-tech global force. Green became its signature colour, and in 1994, ELTA joined as official bulb supplier, beginning a lasting partnership that continued through the Lucas Varity & TRW eras.
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Lucas History Month: Chapter Eight — A Bold New Look
In the 70s, Lucas became a global leader with a bold new identity. Renamed Lucas Industries, unified its branding & introduced the iconic diagonal—boosting recognition as #Lucas parts powered 35% of the world’s cars by 1975.
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Lucas History Month: Chapter Seven — European Expansion
In the 1960s, Lucas expanded across Europe with new brake and diesel operations, pioneered sealed-beam headlights, and built a global service network—reaching 130+ markets with 4,000 outlets.
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Lucas History Month: Chapter Six — A New Era
In 1951, Lucas became a holding company to manage its growing empire. With global reach, it pioneered the first production car disc brake (thanks to Girling) and launched the DPA fuel pump.
Photos courtesy of: www.gracesguide.co.uk
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Lucas History Month: Chapter Five — Girling
By WWII, Lucas was vital to Britain’s motor and aviation industries. In 1943, it acquired Girling, pioneering hydraulic and disc brakes—tech that revolutionised F1 and became standard worldwide.
The name still leads today.
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Starting today we kick off Lucas History Month — celebrating 150 years of automotive innovation, heritage, and progress. Join us as we honour the legacy behind the diagonal.
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