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"Do the Right Thing" made me feel sad, as did many of us. The intense heat shown through the dim lighting, the constant rumble of “Fight the Power,” and the intense close-ups during the arguments created a sense of inevitable tension, as if I were trapped with them.
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I completely agree. The rapid cuts between Raheem’s struggle and the storefront walls closing in amplify that feeling of entrapment. It’s no wonder his death feels all the more heartbreaking and uncomfortably familiar. #MEDIA1802D02

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I also noticed how Lee’s tight close-ups with harsh lighting on characters turn them into almost cartoonish embodiments of authority, which heightens our discomfort. Plus, the rapid-fire cuts during the riot mirror the characters’ fractured relationships. Great analysis! #MEDIA1802D02

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My immediate response was anger at the way slights and unchecked bias erupt into violence.

Cinematic techniques that I noticed were the low angle framing, and the blazing red/orange lighting turns the block into a pressure cooker.

My reaction:

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My immediate emotional response to Do the Right Thing was frustration and sadness. Spike Lee's use of close-ups, chaotic overlapping diegetic music and dialogue, and fast cuts emphasized the tension and rawness of scenes in the film like Radio Raheem's murder and the burning of Sal's. #MEDIA1802D02

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Spike Lee’s film evoked feelings of grief, discomfort, and anger in me. The movie used the dutch angle to create a sense of unease. Lee visualized rising tensions in the neighborhood through a powerful heat wave mirroring the antagonistic stress between the residents and the pizzeria. #MEDIA1802D02

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I felt a mix of anger and sadness due to how racism and rising tensions led to violence. Spike Lee used hot colors, loud music like “Fight the Power,” and close-up shots to create pressure and discomfort. Fast editing and harsh lighting during the riot heightened the tension. #MEDIA1802D02

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I thought the whole idea of setting a certain emotion for the audience was interesting. The color red in the background and the feeling of heat from close-up angles showed the frustration building throughout the movie, eventually exploding by the end. #MEDIA1802D02

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After watching Do the Right Thing, I felt anger&sadness. As a Black woman Policebrutality and Raheem’s death showed how vulnerable our community is. The song, “Fight the Power,” was a call for justice, and the hot lighting reflected the rising tension, which contributed to my reaction.
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After watching “Do The Right Thing”, It was both frustrating and sad when the movie ended with no conclusion. The color palette in the movie was also very interesting, the use of warm and saturated lighting signifying the tension in the community.
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This movie made me mad by the end because no one listened to Radio Raheem or Mookie. They kept trying to be heard but everyone ignored the deeper issues. The heat, loud music, and tilted shots made it feel like a boiling point. You could feel the tension thru the screen, it’s real

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The movie creates a strong feeling of unity, the community is always sharing. Everyone was together fighting for the same cause when Radio Raheem was killed. Nobody was able to help him which made me feel sad and frustrated. The camera angles make it feel as if you were there. #MEDIA1802D02

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a man in a red plaid shirt says i said what i said lolstudios ALT: a man in a red plaid shirt says i said what i said lolstudios

After watching Spike Lee's Do the right thing, I felt regretfulThe situation could have been prevented. Lee's cinematic choices of tilting the camera or close up shots symbolizes the building tension between both parties. It also emphasize the emotion being showed on the actor's face.
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#MEDIA1802D02 The setting makes you feel as though you're right in the midst of the action, with Spike Lee utilizing close-up shots to convey the intensity of the characters, especially during the riot at the pizzeria. This highlights the fact that racial gun violence remains a prevalent issue.

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After watching Do the Right Thing (1989), I felt angry and upset. The close-up shots made the fights feel more intense. The bright lighting made the heat and tension stronger. The song Fight the Power kept playing and added to the anger and showed the unfairness happening in the movie. #MEDIA1802D02

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Frustrated is the only way you can feel after watching “Do the Right Thing”. This wasn’t my first time watching the film, it still left me with the same emotions. Spike Lee uses camera angles and cuts during the fight scene where Radio dies, making you feel like you’re right there.
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I felt tense + frustrated, especially watching Mookie throw the trash can. The extreme close-ups of Sal + Radio Raheem, the loud “Fight the Power” track, + the cramped, hot space made the final fight feel explosive + impossible to stop.
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Do The Right Thing left me heartbroken and frustrated. The final scenes, especially the death of Radio Raheem felt infuriatingly familiar. The claustrophobic cinematography inside Sal’s place— low ceilings, tight framing, and rapid cuts—makes the confrontation feel suffocating. #MEDIA1802D02

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I felt infuriated and stunned when the police killed Radio Raheem for no reason. The intense build up and the close camera angles, also the heat shown in the movie makes us live in the moment. The soundtrack "Fight the power" sets the tone of energy in the movie. #MEDIA1802D02

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Totally agree—the tension building all day made Radio Raheem’s death hit even harder. The close-up shots really pulled us into the characters’ emotions. It’s frustrating how a film from 1989 still reflects issues we’re facing today. Spike Lee made it feel so real and personal. #MEDIA1802D02

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After watching Do the Right Thing (1989), I felt a strong mix of anger and frustration. The movie builds tension all day, and when the police kill Radio Raheem, it left me feeling shocked and helpless. Spike Lee used close up shots that felt intense and personal. #MEDIA1802D02

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After watching Do the Right Thing, I felt frustrated and angry because of how real and powerful the scenes were. Spike Lee's close ups and harsh lighting pull you into the tension and heat.The soundtrack,“Fight the Power,”repeats throughout the film,building pressure and heated energy. #MEDIA1802D02

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Watching Do the Right Thing made me feel sad and mad, especially when the police hurt Radio Raheem for no reason. The intense song, close-up shots, bright colors, and fast camera movements made everything feel stressful. This meme shows how Raheem tries to balance love & hate. #MEDIA1802D02

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Ed's Heinz Ad
Ed's Heinz Ad YouTube video by Heinz

youtu.be/keOaQm6RpBg?...

This Heinz ad uses famous person testimonial as a way to connect to the audience and sell the product. With this ad taking place in a fancy restaurant it challenges the expectations of society’s idea of social class. #MEDIA1802D02

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www.youtube.com/watch?v=uxa9...

Lebron’s Sprite Cranberry as used famous person testimonial and humor appeal to advertise this product. The quirky animation and memes type of delivery helped this go viral, showing how celebrity branding and internet culture can boost engagement.

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This ad is a prime example of the hidden fear appeal. It plays on American's fear of having a career that doesn't sustain stable income. This also plays into social issue like Inflations and Job layoffs, ultimately influencing many Americans to click the link. #MEDIA1802D02
bsky.app/profile/thev...

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The trade| Mo Salah | Pepsi
The trade| Mo Salah | Pepsi YouTube video by Pepsi Global

Pepsi's, The Trade Ad uses famous person testimonials concept by featuring Mohamed Salah, the Egyptian and Liverpool soccer player. Mo Salah's global fame and his fanbase will help the brand achieve success and gain trust by the young sports loving audience. #MEDIA1802D02
youtu.be/Gw6NQyYOaMU?...

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Pepsi x Apple Music - "Press Play on Summer ft. Bad Bunny"
Pepsi x Apple Music - "Press Play on Summer ft. Bad Bunny" YouTube video by WORLD CLASS ADVERTISING

www.youtube.com/watch?v=6E8Q...

Using a famous-person testimonial, the ad features Bad Bunny to associate Pepsi with youth, music, and cultural relevance. His popularity helps the brand connect with global, diverse audiences while promoting a stylish, inclusive, and modern image. #MEDIA1802D02

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Kiss From A Lime ft. SEAL, Becky G | Super Bowl LIX | Official Song of Mountain Dew Baja Blast
Kiss From A Lime ft. SEAL, Becky G | Super Bowl LIX | Official Song of Mountain Dew Baja Blast YouTube video by Mountain Dew

The ad uses the famous-person testimonial technique by featuring Seal and Becky G, appealing to a broad audience through celebrity power and humor. It also reflects diversity by including a Latina pop star, connecting to race and representation in media. #MEDIA1802D02

youtu.be/8QPLoTLAdh8?...

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