Bart Story, Entertainment Research Executive at SAG-AFTRA and MarketCast, Dies at 63: Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development… #BartStory #SAGAFTRA #MarketCast #EntertainmentIndustry #InMemoriam

Ad-Research Firm MarketCast Hires Nielsen Alum Lana Busignani as CEO, Replacing Amy Fenton MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a […]

MarketCast launches ad measurement platform Brand Effect Pro MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.

Unveiling the 2025 Brand Fandom 50: America’s Indispensable Brands MarketCast's annual study showcases the 50 brands Americans rely on the most, highlighting their role in daily life and the emotional connections driving consumer loyalty.

Unveiling the 2025 Brand Fandom 50: America’s Indispensable Brands #United_States #Culver_City #Consumer_Loyalty #MarketCast #Brand_Fandom

Industry Innovators Amy Fenton and Paul Forgue Step Up as Co-Presidents of MarketCast MarketCast announces the appointment of industry veterans Amy Fenton and Paul Forgue as Co-Presidents, set to drive innovation and enhance client solutions.

Industry Innovators Amy Fenton and Paul Forgue Step Up as Co-Presidents of MarketCast #United_States #Culver_City #Amy_Fenton #Paul_Forgue #MarketCast