Wrapped up #MarketectureLive! Great to meet so many people in #AdTech. Lots of great conversations, and some pretty spicy topics today!

Quick little vox pop from our launch of #NewInnovid at #MarketectureLive www.youtube.com/watch?v=reMh...

When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem - AdMonsters Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity.

Transparency in floor pricing took center stage at Marketecture Live.

A tweet sparked a debate—but the bigger question remains: Who really controls value in programmatic?

We break down the session, the Twitter reactions, and what this means for publishers, SSPs, and buyers. #MarketectureLive

FYI, it only took 19 minutes for a Trump reference at #MarketectureLive

Let’s go! @adtechgod.com kicked things off at #MarketectureLive

@aripaparo.com then set the scene masterfully for the rest of the day.

Yo #AdTech! @mediaocean.bsky.social will be unveiling our new brand identity for the combination of @flashtalking.bsky.social with Innovid on stage at #MarketectureLive Monday at 9:25am ET with @aripaparo.com and maybe we'll get appearances from @adtechgod.com and @jeremybloom.bsky.social too! 👀

20 days until #MarketectureLive!
Thrive. In. Chaos. 😎

And U of Digital is bringing one of our industry-renowned training sessions!

📍 Unpacking the Identity LUMAscape with U of Digital
🕒 3:00 PM | Ft. Shiv Gupta & Myles Younger

🔗 RSVP NOW: www.marketecturelive.com

Knowledge. Accelerates.🚀

THRIVE. IN. CHAOS.

#MarketectureLive is just over a month away!

Join us for a must-attend training:
“Unpacking the Identity LUMAscape with U of Digital”

Learn PET’s— if that’s new to you, be there.😎

📅 March 17, 2025 | NYC
🔗 Register: www.marketecturelive.com

Knowledge. Accelerates. 💡