In 1983, Pepsi paid Michael Jackson $5M to adapt "Billie Jean" for a Super Bowl ad. Guinness called it the biggest corporate-artist deal ever. By 1986? They renewed for $50M. One commercial rewrote the rules of advertising forever. 🎤🥤

#MichaelJackson #Pepsi #IconicCommercials #MarketingHistory

Before social media, Hotmail pulled off one of the smartest growth hacks ever,
Every email ended with the line: “Get your free email at Hotmail.”

12 million users in 18 months. 💡

#ThursdayThrowback #URated #MarketingHistory #GrowthHacks #DigitalStrategy #SmartMarketing

📺 Throwback to 1994, when the very first banner ad went live.
It pulled a 44% click-through rate… something marketers today can only dream of. 😅

Marketing has come a long way… but so has your audience.

#ThrowbackThursday #URated #MarketingHistory #DigitalGrowth #AdStrategy

The “Got Milk?” campaign worked because it didn’t talk about product features.
It focused on a simple, relatable moment, realizing you’re out of milk when you need it most.

#ThursdayThrowback #MarketingHistory #IconicCampaigns #BrandStrategy #URated

Back then, search results were just blue links on a white page, no ads, no maps, no snippets.
Fast forward to today: search is smarter, visual, and voice-driven.

👉One constant? Brands that adapt to how people search always win.

#ThursdayThrowback #URated #MarketingHistory #SEO

🧠 In 1895, John Deere launched The Furrow, a magazine that taught farmers before selling to them.
That’s how content marketing was born: educate first, sell later.

#ThursdayThrowback #MarketingHistory #ContentMarketing #URated

Rudolph the Red-Nosed Reindeer Was Actually a Marketing Creation!

Read full article here: www.facebook.com/share/p/1AUg...

#RudolphTheRedNosedReindeer #ChristmasFunFacts #MarketingHistory #HolidayTrivia #RudolphWasAMarketingTool #SantaReindeerLineup #MontgomeryWard #HolidayBranding

#ThrowbackThursday to 2007, when Apple dropped the iPhone.

Not just a phone, a marketing earthquake.

Scroll culture was born.
Thumbs replaced clicks.
Websites either went mobile-first or vanished.

#URated #MarketingHistory #MobileMarketing #DigitalEvolution #ThrowbackMarketing #UXDesign

🧠 In 1895, John Deere launched The Furrow, a magazine that taught farmers before selling to them.
That’s how content marketing was born: educate first, sell later.

#ThursdayThrowback #MarketingHistory #ContentMarketing #URated

Before Facebook, Instagram and TikTok, there was SixDegrees (1997), the first true social network.

It let users create profiles, connect with friends, and share messages… long before “likes” and “stories” existed.

#ThursdayThrowback #URated #MarketingHistory #DigitalEvolution #SocialMedia

Back then, search results were just blue links on a white page, no ads, no maps, no snippets.
Fast forward to today: search is smarter, visual, and voice-driven.

👉 One constant? Brands that adapt to how people search always win.

#ThursdayThrowback #URated #MarketingHistory #SEO #DigitalGrowth

Throwback to 2002, Japan launched the very first QR Code marketing campaign, long before we scanned menus or payments with them.

#ThursdayThrowback #URated #MarketingHistory #QRCodes #DigitalGrowth

📺 Throwback to 1994, when the very first banner ad went live.
It pulled a 44% click-through rate… something marketers today can only dream of. 😅

Marketing has come a long way… but so has your audience.

#ThrowbackThursday #URated #MarketingHistory #DigitalGrowth #AdStrategy

🧴⚠️ Few know #Lysol’s origins.

Early 1900s: marketed as a feminine hygiene product + implied contraceptive.
👉 Ads: “safe for delicate female tissues.”
🚨 Reality: poisonings, uterine damage, deaths (as early as 1911).

Later pivot → household cleaner.

#ConsumerAwareness #MarketingHistory

Origin And Development Of Advertising Advertising is such a commonplace aspect of our daily lives that it is easy to take for granted. However, its origin and development are fascinating subjects that shed light on its current significance in our society. The history of advertising dates back thousands of years, with evidence of ancient civilizations using various forms of advertising […]

Origin And Development Of Advertising: Advertising is such a commonplace aspect of our daily lives that it is easy to take for granted. However, its origin and development are fascinating subjects that shed… #Advertising #DigitalMarketing #MarketingHistory #BusinessDevelopment #OnlineAdvertising

Did you know? The iconic Energizer Bunny, with its never-ending energy, was actually created to mock Duracell's pink bunny in the 80s! What a twist! 🔋🐰 #EnergizerBunny #AdTrivia #90sNostalgia #MarketingHistory www.youtube.com/watch?v=qiFQ...

At the turn of the 20th century advertising theorists started to think of marketing as a process.

Find out more 👇

#MarketingHistory #SmallBusinessMarketing #SmallBizTips #smallbusiness #MarketingBasics #IndustrialRevolution #MarketingTips #InstagramForBusiness #BusinessHistory

If you have a restaurant, you would definitely want a Michelin star. Have you ever wondered why a tire company is rating restaurants?

#marketinghistory
#marketing
#casestudy

youtube.com/shorts/l96Nu...

There is a lot of issues related to what we inherited from the Victorians, but Cadburys was an interesting example of how to try and make a difference!

Read our blog for more:

digital.tagbob.com/2025/05/cadb...

#MarketingHIstory #BusinessHistory #SmallBusiness #StartUps

What was St Elmo Lewis' first rule of advertising?

Find out here 👇

#MarketingHistory #AIDAModel

How di the Victorian Era turn us into shoppers? 🏙️🍎

In short: urbanisation & food quality and pricing standards had a big part to play!

Watch here 🎥👇 #Urbanisation #MarketingHistory #ModernLife

Who is Elias St Elmo Lewis?

Besides having a cracking name, he's the name most often attached to discovering the AIDA model.

Find out more 👇

#MarketingHistory #StElmoLewis #MarketingModels

🧑‍🎓 We are on to our next marketing fundamentals topic: the AIDA Model.

The Victorian world was stiff competition during the industrial boom!

Find out more 👇

#MarketingHistory #VictorianEra #AIDAModel

Before digital funnels, there was AIDA.

In 1898, St. Elmo Lewis outlined how customers move:
Attention → Interest → Desire → Action.

We're continuing our series on where the biggest marketing models really come from.
Stay tuned. 👀

#MarketingHistory #AIDAmodel #DigitalMarketing

Selling Through the Centuries: A Historical Odyssey of Marketing Tracing the Historical Trajectory of Marketing To truly grasp the dynamism of modern marketing and anticipate its future course, understanding its historical journey is paramount. At its core, marketing has always revolved around the fundamental principles of facilitating exchange and fulfilling human needs and desires. However, the methods and strategies employed to achieve these aims have undergone a remarkable transformation across millennia. 

From ancient bartering to AI-powered campaigns! 🤯 Dive into the fascinating historical evolution of marketing in our latest article. Discover the key milestones and how we got to today's digital landscape. #MarketingHistory

🧁 In my latest entry of my Oops, ... series, I dig into how companies used minstrel imagery & cultural myths to sell pancakes, rice, & hot cereal for generations.

Read:
👉 markscarroll.substack.com/p/branded-li...

#OopsWeMadeItWorse #BrandingFails #MarketingHistory #CollaborateBetter

Online Marketing History Online marketing, also known as internet marketing or digital marketing, refers to the promotion of products or services using digital channels such as websites, social media, email, search engines, and other online platforms. This form of marketing has become increasingly prevalent in recent years due to the exponential growth of online technologies and the shift […]

Online Marketing History #OnlineMarketing #DigitalMarketing #InternetMarketing #MarketingHistory #SocialMedia

Marketing from Spanish commercial banks: attracting female customers – Susana Martínez-Rodríguez In 1964, just a few months after British fashion designer Mary Quant became the center of controversy with her Bazaar boutique in Chelsea, the irreverent miniskirt arrived in Spanish society. Moder…

In the 1960s, Spanish banks began targeting women as customers, marking a ground-breaking shift in marketing strategies. Discover how these campaigns empowered women and shaped consumer culture. #WomensHistoryMonth #MarketingHistory #GenderHistory womenshistorynetwork.org/marketing-fr...

This #WomensHistoryMonth we're celebrating the trailblazing women who shaped the marketing landscape. From the early days to the digital age, their creativity, innovation, and strategic thinking have left an indelible mark. Join us as we highlight their stories ♀️

#WomenInMarketing #MarketingHistory