Meta Andromeda: Why Your Facebook Ads Are Failing (And How AI Is Crushing Traditional Targeting) Meta introduced a revolutionary system called Andromeda in December 2024, fundamentally transforming how advertising targeting works on Facebook and Instagram. The global rollout was completed in October 2025, and the results are impressive: a 6% improvement in recall and an 8% increase in ad quality. For marketers, this means one crucial thing – traditional audience targeting strategies are a thing of the past.

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