Four friends gather around a French’s mustard mascot for a photo at a street festival

First person point-of-view holding a white and fluffy cotton candy with festival in the background

Sign outside of building: “National Mustard Museum, Gourmet and gift shop”

We drove up to help some friends document #MustardFest and #NationalMustardDay in Middleton, Wisconsin. I met a celebrity (THE French’s mustard bottle), ate mustard ice cream and mustard cotton candy, and had a great time chasing folks down to ask why they loved mustard so dang much.