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#NAISummit #DigitalAdvertising #AdTech #PrivacyTech
#AdvertisingTechnology
“A terrible outcome of this system would be sending data brokers information they don’t already have.” - Ashkan Soltani of
@CalPrivacy on creation of the accessible Data Broker Deletion mechanism. #naisummit #privacy #pets
Join ZwillGen’s Ken Dreifach and leading state AGs at 4pm ET today for a discussion on consumer privacy enforcement priorities and practice #NAISummit www.naisummit.org/agenda-2
Join #NAISummit speaker Ken Dreifach at 3:15pm ET today for a discussion on industry best practices for using precise location information for advertising www.naisummit.org/agenda-2
Color me intrigued. @mediamath calls for #adtech to "work with Congress on comprehensive legislation that upholds consumers’ rights to privacy and security while meeting publishers’ need to monetize their content." #NAISummit
A couple of takeaways from the #NAISummit: there was a lot of discussion about need for “consumer education.” I’d like to see @NAI expand its #adtech 101 from @PrivacyPros crowd to law students, Hill briefings, and actual consumer groups. 1/5
Hmm...#adtech wary of establishing model DPIAs because that would entail admitting companies are doing things that have legal impact. #NAIsummit
So...is @iab gonna push for rolling out its framework stateside? #NAIsummit
“It’s up to the publisher to decide what works best for them” re: @iab’s transparency and consent framework. So what works best, @DCNorg @jason_kint? #NAISummit
“Very little innovation has gone toward privacy enhancing technologies...we have shot ourselves in the foot though agressive data uses...and #adtech is evolving faster than users can understand.” Who let a privacy proponent ask a question? #NAISummit
Consumers understand a transactional economy, but the “transaction” in #adtech ain’t clear and is constantly evolving, cautions @Call4Action_Ed #NAIsummit
Discussion of Adobe’s efforts to educate consumers about its #adtech data co-op. Here’s the challenge: most people assume Adobe is about frakkin’ Photoshop. #NAISummit
“#GDPR is the model that will be copied. The US is the outlier.” And yet in the last session, #adtech not yet ready to propose a baseline alternative. Let’s not all go self-reg at NTIA again, okay? #NAIsummit
And cat’s out of the bag! @alvarombedoya gets his first shout out at #NAISummit. Everyone go read his op-ed:
How can #adtech get more educational materials in front of users? My take would be to open the doors to consumer groups, but one wonders how poisoned the well is... #NAISummit
#adtech needs a “red team,” to do the stuff that @PrincetonCITP @JuliaAngwin are going to keep doing, says @JulesPolonetsky at #NAISummit. @Grantimus9, get cracking!
So @mediamath raises challenges of global v. granular opt-outs, calls for granular opt-outs. Here’s my issue: #adtech offers company-specific opt-outs which are useless. Maybe @iab’s proposal will help... #NAIsummit
Adblockers have done more to educate policymakers and consumers than anyone in #adtech. “Giant education campaign that none of us are doing,” says @JulesPolonetsky at #NAISummit, but it’s “messy and expensive.”
Okay, to be provocative, on the spectrum between advertisers and hackers, where do data brokers fall? #NAISummit
There’s “good consent” and “crap consent.” But What’s good consent in #adtech? #NAISummit
“Consumers get free content because of #adtech.” But how does that work with #IoT, #ConnectedCars, #SmartTVs? #NAIsummit
“Privacy ballot initiatives have a history of success.” #NAISummit sounding alarm on @caprivacyorg. Or maybe folks really don’t like shadowy data brokers, and #adtech is a bit in bed with them...
Easiest response to #Facebookgate is to tighten up and restrict access to APIs ... which is going to require a discussion about how researchers and others are going to monitor these black boxes. #NAISummit
“The game for privacy advocates is to get something passed that is so painful that industry goes to Congress and says pass something...but I don’t think anything in the states this year is that painful.” #NAISummit
Sorta disappointed to miss #ZuckerBowl II, but on my way to the #NAISummit to see how #adtech is coping...
Something I’m hoping to learn more at #NAISummit — precise geolocation is personal data in the US, too, requiring opt-in consent, so what’s different about location data under #GDPR #EUdataP? Unless...
"It's not enough to just build tools. They have to be used for good," declares Zuckerberg. Hey #adtech and #NAISummit, these could be words to live by...
In preparation for my #NAISummit appearance later this week, been reading lots of #adtech privacy policies. They make no sense and have a fair share of typos.
