Neurotargeting and the Threat to Democratic Ideals

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#Neurotargeting #EmbeddedSystems #AutomotiveSoftware #AIandPrivacy #DataEthics #CyberSecurity #DigitalDemocracy

This thread by @digitalwarrior.bsky.social is EVERYTHING !✊🏾

#CognitiveLiberty is a fundamental right in the digital age. #Neurotargeting isn’t just about ads—it’s about influence - shaping how we think, feel, & act without consent.

#TechTapestry on #DigitalAutonomy

9/
Framing isn’t a bug in the system. It is the system.
And now it’s optimized by AI, driven by data, and scaled to billions.
If you want to stay human in the age of info warfare:
Don’t just consume. Decode.
#InformationIntegrity #NarrativeWarfare #NeuroTargeting
#TruthMatters

6/
Want to manufacture outrage? Frame it as betrayal.
Outrage = engagement = spread.
That’s why emotional framing dominates:
   •   Fear
   •   Disgust
   •   Moral threat
They’re not informing you. They’re lighting your fuse.
#EmotionalGovernance #NeuroTargeting

3/
“Tax break” = relief.
“Welfare” = dependency.
“School choice” = freedom.
“Election integrity” = suppression.
These are frames. Not neutral. Not facts. They activate values, fears & instincts. Once framed, your brain fills in the rest.
#NarrativeControl #NeuroTargeting

A photorealistic image of a young man with short dark hair walking down a city street, focused on his smartphone. He wears a dark navy T-shirt, a smartwatch, and carries a backpack. Overlaid graphics indicate biometric surveillance: a facial recognition frame outlines his face; icons label the tracking of eye movements, heart rate, voice tone, and news consumption. A surveillance camera and a news screen appear in the background, symbolizing constant monitoring. The word “BIOMETRICS” is prominently displayed at the top of the image.

1/10
You’re just living your life. But everything—your heart rate, voice, pupil dilation—is being captured and analyzed. Not just to sell you things. But to steer what you believe.
This is #Neurotargeting.
This is control.
#ProudBlue #Voices4Victory #DemVoice1 #USDemocracy

I don’t think they’re saying it’s an excuse.

The types who’ve fallen victim to the #neurotargeting are not going to help us.

We topple this ourselves, with or without them.

#WeThePeople can prevent having to retrieve loved ones’ remains from torture devices in 13 yrs as Syrians did.

THIS

‼️🚨🔔‼️📌

#MIT #Neurotargeting #Trump
#Democracy #CultPsychology
#Krasnov #Putin #Meta #Murdochs

8/8
If they control how you feel when you’re afraid, tired, or ashamed—they don’t need to censor you. They just need to steer you. That’s what neurotargeting backed by federal data looks like.
#Neurotargeting #Voices4Victory #DigitalRights #CognitiveFreedom

8/8
This system wins by making you feel alone, powerless, too exhausted to act. You are none of those things.
Understanding neurotargeting is the first step.
Fighting it — with awareness, courage, and community — is the next.
#Neurotargeting #Voices4Victory #CognitiveFreedom

7/7
If you don’t know what neurotargeting is, you can’t defend against it. This is about cognitive liberty—the right to your own mind, your own feelings, your own truth. Knowing it exists is the first step. Learning to resist it is the next.

#Neurotargeting #DigitalRights #CognitiveFreedom

How Data-Fueled Neurotargeting Could Kill Democracy Left unchecked, the technique, which weaponizes emotional data for political gain, could erode the foundations of a fair and informed society.

How Data-Fueled #Neurotargeting Could Kill Democracy

thereader.mitpress.mit.edu/how-data-fue... #BigData #Politics via @mitpress.bsky.social

10/ The next election isn’t just policy vs. policy—it’s psychology vs. manipulation.They don’t want informed voters—they want programmable ones.The more we expose their tactics, the harder it is for them to control us.We have to fight back.

🔄 Share this thread to expose system. #Neurotargeting

How Data-Fueled Neurotargeting Could Kill Democracy Left unchecked, the technique, which weaponizes emotional data for political gain, could erode the foundations of a fair and informed society.

#Neurotargeting „…ist ein Angriff auf die Grundfesten der Demokratie. Wenn wir uns erfolgreich gegen diesen koordinierten Angriff verteidigen wollen, müssen wir über politische und soziale Grenzen hinweg in unserem gemeinsamen Interesse handeln.“
thereader.mitpress.mit.edu/how-data-fue...

What is neurotargeting? How a data-fueled technique threatens democracy Left unchecked, the technique, which weaponizes emotional data for political gain, could erode the foundations of a fair and informed society.

Popular Science just published this article by me & @jesgilbert.bsky.social about #neurotargeting, #data, & #democracy, featuring our interview with @emmalbriant.bsky.social, excerpted from our new #book THE SECRET LIFE OF DATA from @mitpress.bsky.social www.popsci.com/technology/n...

How Data-Fueled Neurotargeting Could Kill Democracy Left unchecked, the technique, which weaponizes emotional data for political gain, could erode the foundations of a fair and informed society.

New from me & @jesgilbert.bsky.social over at The MIT Press Reader (featuring some choice quotes from @emmalbriant.bsky.social)

thereader.mitpress.mit.edu/how-data-fue... #data #democracy #newbooks #neurotargeting #newbooks #excerpt