Norman reports steady festival attendance, stronger hotel stays and rising guest‑tax revenue after football weekends City staff told the Business & Community Affairs Committee that festivals and football weekends continue to draw large crowds to Norman, hotel occupancy and guest‑tax revenue are up year over year, and Visit Norman is using new analytics to refine marketing and event support.

Norman's festivals and football weekends are not just fun—they're driving a remarkable surge in hotel stays and guest-tax revenue!

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