One + One = Three There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to figure out how to actual…

“Real creativity doesn’t come from struggling to answer a difficult brief.” @davetrott writes in #OnePlusOneEqualsThree and spends much of the book explaining where it DOES come from. Our review: the-agency-review.com/one-one-three/ #advertising #marketing #creativity

One + One = Three There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to figure out how to actual…

There are a lot of useful things for creative people in @davetrott’s #OnePlusOneEqualsThree but space limits us to only a handful in our review. Check it out here: the-agency-review.com/one-one-three/ #advertising #marketing #creativity

One + One = Three There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to figure out how to actual…

.@davetrott has started more agencies, won more awards and written more books than you have. Or we have. So we review one of them. The books, not the agencies or the awards: the-agency-review.com/one-one-three/ #OnePlusOneEqualsThree #advertising #marketing

One + One = Three There are books that complain about advertising. And there are books that mythologize it – past, present and fictional. But books that you can turn to when you’re trying to figure out how to actual…

Why a book that we describe as “not optimal for someone desperate to find quick solutions to age old problems” is exactly what most creatives need. We review @davetrott’s #OnePlusOneEqualsThree: the-agency-review.com/one-one-three/ #advertising #marketing #creativity

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