Screenshot of the Forbes Expert Panel article titled “20 Tips For Predicting Consumer Trends and Staying Ahead of the Curve” published in Forbes on December 18, 2024. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided insights into these 20 tips outlined in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Tips for Predicting Consumer Trends and Staying Ahead of the Curve” published in Forbes on December 18, 2024. Toby’s comment was #15 titled “Looking Outside Your Industry” and stated: “With a tumultuous 2025 outlook and consumer landscape, I review consumer trends, trendspotting and insights from analysts outside our industries to find growth opportunities. With fashion as a cultural bellwether, McKinsey-Business of Fashion’s report offers key consumer themes and ideas, but you can find relevant analysts anywhere.”

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