TIME SIGN UP FOR OUR IDEAS NEWSLETTER POV There are three segments of society-policymakers, experts (scientists, biomedical and public health practitioners), and the media-that form an ecosystem that has played a major interactive role in shaping our current pandemic paradigm. This ecosystem is also the one that could help catalyze and speed a frame-shift. The U.S. COVID ecosystem is largely playing catch-up with the public rather than leading this transformation. Separately and together it forms powerful networks to enable those with an understandable difficulty of letting go of three years of ingrained avoidance behaviors to cling to their practices. This collective force still leaves some people suggestible to health alarms fearful, anxious, and confused about how to protect themselves and others in a time of rapid societal transformation. The U.S. is now at a major pandemic crossroad. "Follow the science" has been a central policy guidepost in the pandemic. Science and public health knowledge and expertise is the conduit to both sound policy and public education through media channels. New courageous "accept exposure" policies, public education and behavior change strategies are needed to capture the benefits of the new paradigm. This could be a major step in bridging our national COVID divide.

plaidant pour "l'acceptation courageuse de l'exposition" en invoquant les narratifs qui ont servi à normaliser l'infection de masse : protection ciblée des plus vulnérables, moindre virulence, impossibilité de contrôler les infections, immunité collective inexistante.
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