People relaxing and enjoying drinks in a pedestrian-friendly street activation with outdoor seating.

Public events aren’t theatres.

People:
• arrive at different times
• drift in and out
• don’t plan to stay

So why design for a seated audience?

Activations work because people move.

Here’s how to design for real-world behaviour:
https://www.rfr.bz/b78ddff

#PublicEvents #Placemakin