OMD Shares Its Alternative ID Strategy At AdExchanger's Programmatic IO | AdExchanger OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses most often and why.

At Programmatic I/O: Innovate—Emily Proctor of OMD breaks down how to build a resilient identity strategy in a crowded alt ID market.

Anthony Vargas covers the agency’s top five picks and what makes a good ID worth scaling.

#ProgrammaticIO #AdTech #AltID #DigitalMedia #AdExchanger

SHINGY at Programmatic I/O: Innovate:
Are we using technology to connect—or just trying to keep up?
As AI reshapes everything, marketing must get more human, not less.

Big ideas, bold questions, and a call to think deeper.
#ProgrammaticIO #MarketingShift #AIAndUs