Tourism director asks for marketing and targeted grants; $165M welcome‑center proposal draws questions Tennessee’s tourism commissioner told the House Finance committee that tourism drives roughly $31 billion in visitor spending and requested $13.5 million for marketing plus $7.5 million for targeted grants; legislators asked about use of funds, welcome‑center security and ARPA event‑marketing carryforward.

Tennessee's tourism sector is booming, generating $31 billion in spending, and now the state is poised to invest $21 million to promote even more growth!

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