We loved being back in person at #SMXAdvanced last week!
It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.
The inundation of AI Overviews in Google SERPs.
Looking at 63k keywords, the dark blue shows the number of SERPs w/an AIO in the 1st position.
The other colors are AIOs appearing in PAA & Things To Know packs and have been growing like crazy since December of 2024
#smxadvanced #smx
Let’s do this thang! At #SMXAdvanced? Don’t miss my 11:15 talk and exclusive data drop on AI in SEO from consumer vs marketer perspectives 🧠 🚀 🤘
Personal context is a function of vector embeddings - you’d need to create different users to monitor the different types of results they would see, based on personalization
We need to create as many candidate passages to be used as possible
- Mike King #smxadvanced
Mike king SMX
AI Overviews also uses a query fan-out technique (according to Google’s patent)
AIO and AI Mode generate up to 9 synthetic queries to provide a deeper answer to the user’s query
- Mike King #smxadvanced
“If you’re a publisher, I don’t have any good news for you. Because Google is starting to show AI Overviews for news results too. You need to diversify your traffic.”
- Mike King #SMXAdvanced
For ~15 years, @wilreynolds.bsky.social has been my favorite speaker because his message is consistent:
- be authentic in your marketing
- you can win with SEO but lose with humans
- it is not a strategy to copy what everyone else did
#SMXAdvanced
Just landed in Boston for #SMXAdvanced 🎉 Used my flight to finalize our Fractl Agents research on publisher visibility in LLMs🕵🏼♀️👩🏼🏫 & convince @amskane.bsky.social to join Bluesky. I’d call that a productive flight! 🫡
Taking off for #SMXAdvanced in Boston ✈️ Excited to drop exclusive research this Friday with @searchengineland.bsky.social on AI adoption and sentiment across consumers and marketers 🤯 But first, here are a few of my top sessions for Thursday 🧠 🚀 Cya all soon!
SMX Advanced is one week away!
Christine will share insights Thursday & @gregfinn.bsky.social will be moderating discussions throughout the conference.
We can't wait to see everyone in Boston!
#SMXAdvanced #GoogleAds #PPC
As if I wasn’t already amped for #SMXAdvanced next week, now @lilyray.nyc is DJing the afterparty 🤩 Love when events demonstrate how powerhouse SEOs are also approachable humans with cool hobbies.
Just put the finishing touches on my #SMXAdvanced research with @searchengineland.bsky.social that drops next Friday in Boston! If you're ready to step into the future of #SEO, this is a data-driven session with actionable tips you don't want to miss. searchengineland.com/smx/advanced...
Niche search, but I'm impressed to see @bsky.app in positions 5&6! Bummed I've been MIA for 19 days, but when life and industry undergo a paradigm shift, you keep your head down and get shit done. Putting the finishing touches on my #SMXAdvanced research sprint! Boston in t-minus 13 ✈️
Only 30 biz days until #SMXAdvanced, and my cobranded study is officially live! If you follow me, odds are, I’d love your input: go.frac.tl/smx-advanced...
🎟️ 2 respondents will win FREE event tickets ($1,445 value)
Don’t miss this powerhouse speaker lineup as AI strategy shifts beneath your feet.
I'm releasing an exclusive industry study at #SMXAdvanced in Boston June 11-13! Join me and an incredible speaker lineup to level up your AI, SEO, and PR strategies.
Agenda: searchengineland.com/smx/advanced...
Register & save 15% with SMXSpeakerFriend events.searchengineland.com/smx-advanced...
Agreed! I wish I had done 100% open-ended for this question, but I'll expand on that for my #SMXAdvanced talk in Boston in June 🏃♀️ This was from a pulse survey for my February SEL column, focused on the increasing friction in Search and the need for brands to monitor/drive Generative AI rankings. 🕵️
I’m speaking at #SMXAdvanced in Boston June 11-13! 🎉 My talk "How #AI is Reshaping #SEO: Trends, Predictions, and Opportunities for Marketers" will feature an upcoming study by Frac.tl & @searchengineland.bsky.social along with strategies to future-proof your brand. searchengineland.com/smx/advanced
You’re not going to Seattle this summer. You’re coming to #Boston!
#SMXAdvanced is back IRL and we can’t wait to see you. Save the date; June 11-13 at the Westin Boston Seaport: www.smxadvanced.com/smx/advanced
Walking past vendor booths at #SMXadvanced like https://gfycat.com/CompassionateGraciousHorseshoecrab
