Ambassadors Discuss Media’s Role In Influencing Diplomacy At Saudi Media Forum
IYADH, Feb 4 (Bernama-SPA) — The second day of the fifth Saudi Media Forum featured participation of a number of ambassadors accredited to Saudi Arabia in a panel discussion on the role of media in shaping public perception and enhancing states’ soft power. Saudi Press Agency (SPA) reported that Ambassador of Djibouti Dya-Eddine Bamakhrama noted that the Kingdom provides a prominent model in influence diplomacy by organising international forums and investing in culture and sports, particularly football, which has helped project the Kingdom’s presence worldwide. He emphasised that the success of media and diplomatic discourse depends on credibility and trust, […]
