Purchase intention doesn't increase!

Takeaway: aesthetic appreciation ≠ persuasion. Making ads richer and more sensory boosts liking, but buying decisions depend on more than metaphor and multisensoriality.

Relevant for #MetaphorStudies #SensoryMarketing #Multimodality #ConsumerPsychology

Emotional Marketing—Convert Customers Fast If 80% of buying decisions are emotional, why are you still leading with features? On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue. We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage.  What you’ll learn: 🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts. 🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter. 🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants. ✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change. 👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning. 📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty. Ready to “Think Blink” and turn attention into attachment? Hit PLAY to learn how today! 📖 Grab the book https://www.amazon.ca/ThinkBlink-Manifesto-Creating-Emotional-Connections-ebook/dp/B0F9PY6FJD 📲 Connect with JP at http://www.linkedin.com/in/jeanpierrelacroix/ 🔗 Explore Jean-Pierre's work & services at http://www.sld.com/

📣 New Podcast! "Emotional Marketing—Convert Customers Fast" on @Spreaker #ai #branding #creativity #customerjourney #dataprivacy #emotion #empathy #ethics #lifetimevalue #loyalty #marketing #neuroscience #personalization #personas #retention #segmentation #sensorymarketing #staceychillemi

Emotional Marketing: Convert Customers Fast If 80% of buying decisions are emotional, why are you still leading with features? On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue. We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage.  What you’ll learn: 🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts. 🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter. 🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants. ✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change. 👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning. 📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty. Ready to “Think Blink” and turn attention into attachment? Hit PLAY to learn how today! 📖 Grab the book https://www.amazon.ca/ThinkBlink-Manifesto-Creating-Emotional-Connections-ebook/dp/B0F9PY6FJD 📲 Connect with JP at http://www.linkedin.com/in/jeanpierrelacroix/ 🔗 Explore Jean-Pierre's work & services at http://www.sld.com/

📣 New Podcast! "Emotional Marketing: Convert Customers Fast" on @Spreaker #ai #branding #creativity #customerjourney #dataprivacy #emotion #empathy #ethics #lifetimevalue #loyalty #marketing #neuroscience #personalization #personas #retention #segmentation #sensorymarketing #staceychillemi

How Curated Music Went From Workplace Tool to a Force in Modern Retail "Discover the evolution of Muzak and the science of how curated music in stores influences your mood, pace, and spending habits."

The Invisible Hand of Sound: How a Legacy of Curated Music Continues to Shape Shopping Experiences
#CuratedMusic #SensoryMarketing #Retail #ConsumerBehavior #Psychology #Shopping #MoodMedia #FactRage #FactRageNews

tglm.us/r0AuK

7/7 Tampa International Airport worked with ScentAir to create its own signature scent named 'Bamboo Tea', which has notes of green bergamot (an Italian citrus fruit), jasmine, neroli (the blossom of the bitter orange tree), musk and tree moss.

#marketing #scent #sensorymarketing #branding

New fragrance campaign masterfully blends sensory storytelling with emotional resonance, creating unforgettable experiences beyond just scent. 🌸💡 #ForbesFragrancecampaign #SensoryMarketing buy anything with 20% discount on amazon: cutt.ly/KrRd7W5Z

They have stopped improving quality and started mastering how things feel. Nice music, warm lighting, branded scents… but cables break faster than ever. You’re not just buying a product anymore.

youtu.be/qFfpjdvCnP8
#RaySaidIt #MarketingTactics #ConsumerBehavior #SensoryMarketing #BlueskyThoughts

The fine-dining faux pas T2 Tea’s boss says is like ‘red wine in a champagne glass’ Tea deserves some of the same reverence that coffee has long enjoyed, T2 chief Christelle Young believes.

T2 Tea leans into matcha and refocuses on the sensory experience of its shopfront retail stores.
#retail #T2tea #ausbiz #marketing #StoreDesign #SensoryMarketing #CX

www.smh.com.au/business/com...

Casinos focus on lights and sounds… but the best experiences engage ALL FIVE SENSES. 🎷🎭
📌 Save this for later & comment "Senses" for the full blog!

#CasinoMarketing #SensoryMarketing #GuestExperience #CasinoEngagement

Elevate Your Brand Experience with Custom Printed Air Fresheners!

Hey there, business owners and entrepreneurs! Are you ready to infuse a breath of fresh air into your marketing strategy?

Order today
https://buff.ly/42PAxAr

#CustomPrintedAirFresheners #BrandExperience #SensoryMarketing

$fauna impegnata nelle 7P sul case study di #PorcoBrado 🐽
Ho chiesto loro di applicare il #sensorymarketing.

In aula c'è profumo di porco sulla griglia, il pane di San Lorenzo, la salsa sudiciona che ti sporca, magliette unte, rutto libero, succosità avvolgente, maialate formaggiose.

I♥️fauna

📢 Brands with sensory marketing (visuals, sounds, even scents!) see massive boosts in customer loyalty. Apple nailed this with a $612B brand value in 2021. How are you engaging senses in your campaigns? #SensoryMarketing #BrandLoyalty

Tiia Mäkinen: Sensory experience design is a smart approach to improve customer expereinces.

Dr. Tiia Mäkinen im CAS #CustomerExperience Management. "Sensory experience design can make or break your CX. We learn how to manage sensory experience design with intent." Anmeldung bis 22.02.2024: loom.ly/gQqV1IU #Weiterbildung #CXCommunityDACH #CX #SensoryMarketing

Making sense(s)? Why nostalgia is key to successful senso... Consumers are bombarded with brand images and sounds, but...

We've been obsessing over #sensorymarketing ourselves... www.thedrum.com/news/2016/08/10/making-s...