For two decades, we’ve met countless people who smoke – stories of regret, stories that shock, and stories of hope. For most the message is clear: “I just don’t want my own children to smoke.” Big Tobacco's eye has always been on the next generation of future customers. Time for a #SmokefreeFuture.

For decades, tobacco companies denied the link between smoking and cancer - all while engineering addiction, costing lives, devastating families, and burdening the NHS for profit. Our children deserve a healthy and fair start in life and a #SmokefreeFuture.

We support the Tobacco & Vapes Bill - a vital step to protect children from deadly tobacco. 7/10 adults in the NE back phasing out sales for those born after 2009. A #SmokeFreeFuture is needed, wanted, and achievable. Listen to these NE people 🔽

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health in...

We welcome the Tobacco and Vapes Bill and the ambition it represents. To deliver a #SmokeFreeFuture, it must be supported by a national tobacco control plan with a clear, detailed roadmap. This APPG report outlines what further action is needed.

http://bit.ly/4jiPsIv

The job isn’t done – some hidden populations may still be missed in official figures. We know smoking rates are higher in some groups and bespoke targeted support is important as we plan for a totally #SmokeFreeFuture for everyone.

@smokefreenhsne.bsky.social

NE leaders back a #SmokeFreeGeneration as 7 in 10 adults support raising the age of sale of lethal tobacco products. The Tobacco & Vapes Bill returns to the Commons - Royal Assent will be a big step in protecting future generations.

#SmokeFreeFuture

Live support 24/7 - FREE NRT & vape kits - Flexible for shift work. Take the first step today lnkd.in/eGkmn9_J

#SmokeFreeStaff #SmokefreeFuture @smokefreenhsne.bsky.social

This new film from the Humber and North Yorkshire Centre for Excellence features voices from across our region and reinforces why prevention, treatment and strong national policy remain essential for a #SmokeFreeFuture.

@cfex.bsky.social

2/2 Ian’s experience in Northumberland reflects what happens when people get that support - but it also highlights why sustained action is needed to prevent future generations facing the same risks. #SmokefreeFuture
youtu.be/tZofVi6LyH8

#SmokeFreeFuture
#SmokefreeGeneration
@smokefreenhsne.bsky.social
@ashorguk.bsky.social

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health in...

2/2 We're backing @ashorguk.bsky.social,
@cancerresearchuk.org & the APPG on Smoking & Health in calling for a tobacco levy to fund prevention.
The evidence is clear and the public supports it.
#SmokeFreeFuture
bit.ly/4jiPsIv

2/2 Live support 24/7 - FREE NRT & vape kits - Flexible for shift work. Take the first step today🔽 lnkd.in/eGkmn9_J
#SmokeFreeStaff #SmokefreeFuture

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health…

We welcome the Tobacco and Vapes Bill and the ambition it signals. To truly deliver a #SmokeFreeFuture, it must also be backed by a national tobacco control plan with a clear roadmap set out. This APPG report sets out what else is needed.
bit.ly/4jiPsIv

@ashorguk.bsky.social

The Great Cigarette Filter Fraud - ASH Action on Smoking and Health (ASH) is a campaigning public health charity that works to eliminate the harm caused by tobacco.

2/2 Cigarette filters harm health and the environment. The Great Cigarette Filter Fraud exposed: 🔽 @ashorguk.bsky.social shorturl.at/qdHMb
We hope the Tobacco & Vapes Bill bans them. A #SmokeFreeFuture is needed, wanted and workable

It's #NoSmokingDay tomorrow. Mum Sue Mountain, started smoking at 11. After surviving laryngeal cancer three times, she’s now cancer-free and has #NoRegrets quitting. “Smoking is addictive. I’ve seen the heartbreak it causes. Quitting changed my life.” #SmokeFreeFuture @ashorguk.bsky.social

Leading North East GP warns drinking and smoking cause cancer by damaging DNA Dr David Cummins has joined campaigners highlighting the combined risk of drinking and smoking

2/2 You can read more here 🔽
www.chroniclelive.co.uk/news/health/...
Both alcohol and tobacco cause cancer – and together the harm is even greater. #ReduceAlcoholHarm #SmokeFreeFuture
@ashorguk.bsky.social @crukpolicy.bsky.social

Leading North East GP warns drinking and smoking cause cancer by damaging DNA Dr David Cummins has joined campaigners highlighting the combined risk of drinking and smoking

2/2 You can read more here 🔽
www.chroniclelive.co.uk/news/health/...
Both alcohol and tobacco cause cancer – and together the harm is even greater. #ReduceAlcoholHarm #SmokeFreeFuture
@ias.org.uk @aha-uk.bsky.social @cancerresearchuk.org

1/2 Two days until #NoSmokingDay.
We’re celebrating Colin, 35, from Newcastle. Quitting smoking has transformed his life - better health, money saved, and more time with his kids. 💛
#SmokeFreeFuture

Every cigarette takes 20 minutes off life.
But our message across 2026 is that quitting gives life back. Our FreshQuit website is a hub of tips, advice, free tools and local support. Visit www.freshquit.co.uk #SmokeFreeFuture

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health…

We welcome the Tobacco and Vapes Bill and the ambition it signals.
To truly deliver a #SmokeFreeFuture, it must also be backed by a national tobacco control plan with a clear roadmap set out. This APPG report sets out what else is needed..
bit.ly/4jiPsIv

@ashorguk.bsky.social

Celebrating 20 Years Since Parliament Voted to Introduce Indoor Smokefree Legislation - ASH Action on Smoking and Health (ASH) is a campaigning public health charity that works to eliminate the harm caused by tobacco.

20 years ago, we made public places smokefree. Now, it’s time to keep going. 💪 A must-read from @ashorguk.bsky.social – and proud that NE MP Sharon Hodgson is part of this. A #SmokeFreeFuture is needed, wanted and workable 👇

Celebrating success 🎉
Our Stop Smoking Community of Interest (COI) brings partners together to share learning and help more people quit.
A huge well done to the specialist team at Smokefree Gateshead for driving progress towards a #SmokeFreeFuture!

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health in...

We welcome the Tobacco and Vapes Bill and the ambition it signals. To truly deliver a #SmokeFreeFuture, it must also be backed by a national tobacco control plan with a clear roadmap set out.
This APPG report sets out what else is needed 🔽
bit.ly/4jiPsIv

@ashorguk.bsky.social

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health in...

2/2 We're backing @ashorguk.bsky.social @cancerresearchuk.org & the APPG on Smoking & Health in calling for a tobacco levy to fund prevention. The evidence is clear and the public supports it.
#SmokeFreeFuture
bit.ly/4jiPsIv

1/2 Historic step for a #SmokeFreeFuture.
We welcome the House of Lords vote to phase out tobacco sales to the next generation – children born after 1 Jan 2009 will never legally be sold tobacco...

Government edges closer to landmark generational smoking ban despite Tory challenge The Tobacco and Vapes Bill will prevent anyone born on or after January 1 2009 from smoking legally

Historic public health step: the “smoke-free generation” law, backed by an overwhelming Lords vote.

Modelling: smoking among young adults could drop to near zero by 2050, saving tens of thousands of lives & preventing ~130,000 major diseases.

#SmokefreeFuture

www.independent.co.uk/news/uk/poli...

Local authority & NHS leaders in the NE are backing a #SmokefreeGeneration. 7 in 10 adults support raising the age of sale for lethal tobacco. The debate in the House of Lords tomorrow is a chance to protect the next generation.
youtu.be/9244syVkIOg

#SmokeFreeFuture

A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco - ASH A Roadmap to a Smokefree Country – published by the All-Party Parliamentary Group on Smoking and Health in April 2025 – sets out the urgent actions needed to end smoking in a generation, cut health…

We welcome the Tobacco and Vapes Bill and the ambition it signals. To truly deliver a #SmokeFreeFuture, it must also be backed by a national tobacco control plan with a clear roadmap set out. This APPG report sets out what else is needed.

2/2 With the right support, Cath is now smoke-free and breathing easier. 👏 Read her story at www.freshquit.co.uk/article/cath... 🔽

#COPD #SmokeFreeFuture

“It’s absolutely essential that we recognise the link between smoking and severe mental illness. Tobacco dependency is one of the biggest causes of preventable illness and death in this group.” – , @KateMcBride @CNTW #SMI #Smokefree #SmokefreeFuture