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NE leaders back a #SmokeFreeGeneration as 7 in 10 adults support raising the age of sale of lethal tobacco products. The Tobacco & Vapes Bill returns to the Commons - Royal Assent will be a big step in protecting future generations.

#SmokeFreeFuture

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#SmokeFreeFuture
#SmokefreeGeneration
@smokefreenhsne.bsky.social
@ashorguk.bsky.social

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1/2 There’s never been a better time to quit smoking.
NE local authority & NHS leaders are backing a #SmokefreeGeneration, with 7 in 10 adults supporting raising the tobacco age of sale.

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Post image Post image Post image Whether it's for your health, your family, or your finances, today is the perfect opportunity to take that first step toward quitting for good.
This No Smoking Day is especially significant as the landmark Tobacco and Vapes Bill nears the final stages of becoming law - and if you've followed my work you'll know the huge part I've played, alongside colleagues at Fresh and ASH in scrutinising the legislation so it encompasses everything that it needs to.
The historic legislation is designed to:
• Create a Smoke-Free Generation: By making it illegal to ever sell tobacco to anyone born on or after 1 January 2009, we are ensuring today's children never face the cycle of addiction.
Crack Down on Youth Vaping: New powers will allow the government to regulate vape flavours, packaging, and displays to stop them from being marketed to children.
Protect Public Spaces: The Bill will extend smoke-free laws to specific outdoor areas like playgrounds and outside schools and hospitals.
The impact is massive. Smoking remains the UK's number one preventable cause of death, claiming around 80,000 lives every year. By passing this Bill, we aren't just saving lives-we're protecting the NHS and building a healthier future for everyone.

Whether it's for your health, your family, or your finances, today is the perfect opportunity to take that first step toward quitting for good. This No Smoking Day is especially significant as the landmark Tobacco and Vapes Bill nears the final stages of becoming law - and if you've followed my work you'll know the huge part I've played, alongside colleagues at Fresh and ASH in scrutinising the legislation so it encompasses everything that it needs to. The historic legislation is designed to: • Create a Smoke-Free Generation: By making it illegal to ever sell tobacco to anyone born on or after 1 January 2009, we are ensuring today's children never face the cycle of addiction. Crack Down on Youth Vaping: New powers will allow the government to regulate vape flavours, packaging, and displays to stop them from being marketed to children. Protect Public Spaces: The Bill will extend smoke-free laws to specific outdoor areas like playgrounds and outside schools and hospitals. The impact is massive. Smoking remains the UK's number one preventable cause of death, claiming around 80,000 lives every year. By passing this Bill, we aren't just saving lives-we're protecting the NHS and building a healthier future for everyone.

🚭 Today is No Smoking Day 2026!
With the powerful theme: "A smoke-free life starts with a smoke-free day.".

👉 Make today your Day 1. Visit the NHS Better Health website for free tools and local support.
www.nhs.uk/better-healt...
#NoSmokingDay #SmokeFreeGeneration #TobaccoAndVapesBill

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Nobody who starts smoking young ever expects to smoke for life, or to be told they have cancer as a result. The House of Lords vote last night supporting the Tobacco and Vapes Bill is a historic step towards ending the death & disease from smoking for the next generation. #SmokefreeGeneration

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Preview
Fresh welcomes House of Lords vote to support landmark legislation to phase out the sale of tobacco to the next generation - Fresh Balance Fresh has welcomed today’s [Tuesday 24th February] vote in the House of Lords supporting legislation to phase out the sale of tobacco to the next generation, describing it as a historic step towards e...

...✅ 69% of North East adults & 69% of 11–17s support this. Parliament is taking a decisive step towards a smokefree UK. Read our reaction here 🔽
shorturl.at/nVrje

#SmokefreeGeneration
@ashorguk.bsky.social
@crukpolicy.bsky.social

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ASH is excited to be in Parliament today for the first Report stage debate of the Tobacco and Vapes Bill in the House of Lords. 👏
The debate will kick off with the landmark #SmokefreeGeneration policy 🚭

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Sue’s Fight: Protecting Future Generations from Smoking - Fresh Balance Mum of three Sue Mountain, 60, from South Shields, started smoking aged 11. She underwent laser treatment aged 48 after a biopsy revealed she had laryngeal cancer in 2012. The cancer then returned in ...

Local authority & NHS leaders in the North East back a #SmokefreeGeneration. 7 in 10 adults support raising the age of sale. As Sue says, it’s about stopping addiction before it starts and protecting children and grandchildren. Read her powerful blog 🔽
shorturl.at/Gxs3y

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Smokefree Generation: United Support from the NHS & LAs
Smokefree Generation: United Support from the NHS & LAs YouTube video by FreshSFNE

Local authority & NHS leaders in the NE are backing a #SmokefreeGeneration. 7 in 10 adults support raising the age of sale for lethal tobacco. The debate in the House of Lords tomorrow is a chance to protect the next generation.
youtu.be/9244syVkIOg

#SmokeFreeFuture

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Smokefree generation, il Regno Unito punta a una generazione senza sigarette - Il Blog di Beppe Grillo Nel Regno Unito prende forma una delle politiche antifumo più radicali mai proposte in Europa. La cosiddetta “smokefree generation” prevede che le persone nate dal 1° gennaio 2009 in poi non possano a...

Buone notizie: dopo la #NuovaZelanda anche il #RegnoUnito si muove contro il #fumo.

#SmokefreeGeneration #sigarette

beppegrillo.it/smokefree-ge...

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Local authority & NHS leaders in the NE are supporting a #SmokefreeGeneration. 7 in 10 adults back raising the age of sale of lethal tobacco. It's time to protect the next generation. #SmokeFreeFuture @ashorguk.bsky.social

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2/2 This new briefing from @aha-uk.bsky.social & @oha-updates.bsky.social digs into polling to unpack attitudes and beliefs shaping support. A must-read for anyone shaping the future of public health 👇
ash.org.uk/resources/vi...
#SmokefreeGeneration

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#SmokeFreeFuture #SmokefreeGeneration @ashorguk.bsky.social @smokefreenhsne.bsky.social

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Local authority & NHS leaders in the NE back a #SmokefreeGeneration. 7 in 10 adults support raising the age of sale for tobacco – giving children a future free from addiction, death and disease.
Time to protect the next generation.

Read our press release🔽
shorturl.at/oCW1o

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Does the Smokefree Generation Really Break EU Law? Industry vs Evidence - ASH Action on Smoking and Health (ASH) is a campaigning public health charity that works to eliminate the harm caused by tobacco.

As Big Tobacco fights plans to create a #SmokefreeGeneration, this @ashorguk.bsky.social blog shows how industry has a long history of trying but failing to prevent health policy on our biggest killer - and why protecting children is fully compatible with EU rules 🔽
shorturl.at/EpNvl

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Health Leaders support action to create a Smokefree Generation - Fresh Balance 69% of North East adults support raising age of sale for lethal tobacco With Parliament returning, health leaders across the North East are supporting plans to create a “smokefree generation” with les...

2/2 Time to protect the next generation.
Read our press release here 🔽
shorturl.at/oCW1o

#SmokeFreeFuture
#SmokefreeGeneration

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📊 Smoking rates in England dropped to 10.4% in 2024 – the lowest ever! www.gov.uk/government/s...

Let’s keep the momentum going. Join our free clinics at QMUL.
Call: 0207 882 8230. Email: clinicbookings@qmul.ac.uk

#PublicHealth #SmokeFreeGeneration

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Nowadays he has a straw in his mouth #smokefreegeneration

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1,200 voices

120,000 thousand reasons to support the Tobacco and Vapes Bill

Let's create a #smokefreegeneration

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1/2 124,000 young people have started smoking since the Tobacco and Vapes Bill was introduced. 73% NE adults support raising the age of sale for tobacco and 1200 health leaders — including from the NE - are calling for swift action to deliver a #SmokefreeGeneration.

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Big Tobacco makes huge profits while health, communities & the NHS pay the price. A levy on Big Tobacco could raise over £700m a year to fund vital quitting support and prevention. The public is fully behind a #Smokefreegeneration. @ashorguk.bsky.social @cancerresearchuk.org

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CMO Professor Chris Whitty is addressing the Birmingham #Smokefree Conference #SmokefreeGeneration

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5 Ways the Tobacco Industry Targets Youth - STOP Big Tobacco has a long history of targeting youth with its toxic products. Today tobacco advertising has moved to where youth are: online.

Like leopards, Big Tobacco never changes its spots. Doubling down on targeting kids globally – with flavours, F1, online and even student awards. All to hook the next generation.
The Government must act for a #SmokefreeGeneration.
This is worth a read
🔽
shorturl.at/fasOt
@ashorguk.bsky.social

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The Tobacco & Vapes Bill is a vital chance to end smoking for future generations. It will prevent addiction, protect health, and is backed by nearly 7/10 NE adults.
We urge the Government to fast-track it.
#SmokeFreeGeneration 🔽 @ashorguk.bsky.social
youtu.be/L5zBisb7PUQ

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1/2 We and many other partners support the Tobacco & Vapes Bill – it’s a crucial step towards protecting future generations from the death and disease of tobacco.
We know the public want to see a #smokefreegeneration

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1/2 We fully support the Tobacco & Vapes Bill – it’s a crucial step towards protecting future generations from lethal tobacco smoking. We know the public are really supportive of a #smokefreegeneration 🔽
youtu.be/L5zBisb7PUQ

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1/3 We fully support the Tobacco & Vapes Bill – it’s a crucial step towards protecting future generations from the deadly link between smoking and cancer.
But this Bill alone won’t deliver a #SmokefreeGeneration.

The job is far from done 🔽

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1/3 We fully support the Tobacco & Vapes Bill – it’s a crucial step towards protecting future generations from the harms of smoking. But this Bill alone won’t deliver a #SmokefreeGeneration.
The job is far from done 🔽

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To protect North East communities from the harms of tobacco, we need to create a #SmokefreeGeneration. We're joining
3 in 4 people across the region to call for a #SmokefreeFuture – for better health and a stronger economy.
@ashorguk.bsky.social

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Smoking has killed over 125,000 people in the North East since 2000. The public wants action:

▶️ Two thirds back a Smokefree Generation
▶️ 7 in 10 support raising the age of sale
▶️ 80% back a levy on Big Tobacco
▶️ 89% want retailer licensing

It’s time for change. #SmokefreeGeneration

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