A Comparison of Participant Demographics Across Co-Designed Recruitment Methods to Two Student Mental Health Trials: Cross-Sectional Observational Study Background: Using social media platforms has been demonstrated to be a successful recruitment method, especially for young people. Two cited benefits of using social media for recruitment are its ability to quickly increase sample size and engage hard-to-reach participants. Objective: This study aimed to (1) provide a pragmatic depiction of co-designing and implementing a social media strategy with our advisory group and (2) compare demographic information of participants recruited via social media and other methods. Our objective was to provide evidence for future trials to implement social media recruitment with maximum efficiency. Methods: Participants were 2369 UK university students who consented to take part during the recruitment timeframe of 2 mental health trials. Our student advisory group advised on content, platform, and timing of engagement. We trialed 10 different adverts over a 12-month recruitment period. Descriptive analysis evaluated advert reach and link clicks using Meta/TikTok business data, website traffic using Google Analytics, screening consent, and enrollment using REDCap (Research Electronic Data Capture; Vanderbilt University) software. A cross-sectional observational analysis used chi-square and tests to compare ethnicity, gender, sexual orientation, disability status, and university attended among 842 participants recruited via social media and 1527 participants recruited by other methods. Results: Through extensive student advisor input, an Instagram carousel advert led to a boost in participant recruitment. However, this fluctuated over the academic year, with numbers dropping completely over the summer months. All tests used =.05. There was a difference in gender among those recruited through social media versus other recruitment methods on campus (²=8.34, =.02), with social media resulting in a higher proportion of gender-diverse students (27/370, 7% vs 30/711, 4%; 95% CI 3.4%‐13.7%), but fewer male students (35/370, 4%, 95% CI [3.4%‐13.7%] vs 99/711, 7%, 95% CI [1.6%‐9.8%]). Those recruited from social media were younger than those recruited through other methods, with a mean difference of −3.49 years (SE=0.31, 95% CI [–3.94 to –3.04]; =15.146,

JMIR Formative Res: A Comparison of Participant Demographics Across Co-Designed Recruitment Methods to Two Student Mental Health Trials: Cross-Sectional Observational Study #MentalHealth #StudentWellness #SocialMediaRecruitment #CoDesign #ResearchStudy

New #mda issue out now!

Explore five brand-new articles touching the fields of #Weighting #CognitiveInterviews #MultilingualSurveys #SocialMediaRecruitment #QuestionDefinitions.

👉 Sand et al. demonstrate how to generate design weights for multiple refreshment samples in the #GESISPanel.
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Targeting German emigrants through paid advertisements on Facebook and Instagram, the authors aim to ascertain whether such ads could be used to recruit a nonprobability emigrant sample on a global scale.
#MigrationResearch #SocialMediaRecruitment #GlobalMigrationStudies

Association of Social Media Recruitment and Depression Among Racially and Ethnically Diverse Metabolic and Bariatric Surgery Candidates: Prospective Cohort Study Background: In today's connected world, marked by the widespread use of social media and the internet, obesity and depression rates are increasing concurrently on a global scale. This study investigated the complex dynamics involving social media recruitment for scientific research, race, ethnicity, and depression among metabolic and bariatric surgery (MBS) candidates. Objective: The research aimed to determine (1) the association between social media recruitment and depression among MBS candidates and (2) racial and ethnic differences in social media recruitment engagement. Methods: The analysis included data from 380 adult MBS candidates enrolled in a prospective cohort study from July 2019 to December 2022. Race/ethnicity, recruitment method (social media Y/N), and depression status were evaluated using chi-square tests and logistic regression models. Age, sex, and ethnicity were adjusted in multivariable logistic regression models. Results: Our sample mean (standard deviation) age was 47.35 (11.6) years old, ranging from 18 to 78 years old. Participants recruited through social media were more likely to report past or current episodes of depression (38.32% social media vs. 27.11% non-social media, p=0.032), with a 67% increased likelihood (OR=1.67, 95% CI 1.04–2.68, p=0.033) compared to non-social media recruits. Further analysis showed that participants with a history of depression who were below the mean sample age were 2.26 times more likely to be recruited via social media (aOR=2.26, 95% CI 1.03–4.95, p=0.041) compared to those aged above the sample mean. Hispanic and non-Hispanic White participants were significantly more likely to be recruited via social media than non-Hispanic Black participants (38.81% vs. 35.10% vs. 18.37%, respectively, (p

JMIR Formative Res: Association of Social Media Recruitment and Depression Among Racially and Ethnically Diverse Metabolic and Bariatric Surgery Candidates: Prospective Cohort Study #SocialMediaRecruitment #MentalHealth #ObesityAwareness #BariatricSurgery #Depression

What roles are key for a social media team? Recruiting the right people for social media marketing is a common pursuit for many companies today. Over the years I have identified 3 essential roles. - Community manager - Strategist- Analyst Have you recruited the right roles for your social media marketing team? Are your community managers people friendly and do they have the skills and experience to spot business leads, discover influencers and manage crisis situations? Here is an example when a sense of humor in a community manager can really work well when the moment presents itself. I encourage my current set of community managers about this, and I always use this example. So build up a good set of character traits that you want in your team as well as suitable experience and system skills. Do you have analysts who can conduct evaluations and work out the impact of your campaigns are not so easy to come by. Do they know the difference between metrics and key performance indicators and know how to do end to end campaign tracking? Do you have a social media strategist? A person who can devise strategy and tactical plans for your campaigns and activities? It is not too late no matter how small or big your company size. Get the right people for these essential social media roles into your company today. Do you really want this kind of power in the hands of a junior or intern?

Get the right people for these essential social media roles into your company today. Do you really want this kind of power in the hands of a junior or intern? ... socialjedi.co/3aKFjT4 #job #jobs #SocialMediaRecruitment #Analyst #hiring