Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight - Ad Pulse Find out the explosive nature of 'insight famine' in marketing and advertising landscape. The impact on creativity is creating mess.

Marketing agencies are starving for insights. IBM reports that 90% of the world’s data has been generated in the last two years alone.

#WARC points out that marketers are still unable to pick actionable, human-centered insights.

#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst