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Why Great Brands Need Great Rivals: Coke Vs Pepsi - Ad Pulse Explore the secrets of Coke vs Pepsi that amplify creativity, depth, and branding. Coke and Pepsi taught us that branding isn’t about winning.

Collaboration in competition is a power that only few brands have done beautifully to tell the tale of crazy market.

Coca-Cola and Pepsi taught us that branding isn’t about winning consumers.
#PersuasionMarketing #CokeVsPepsi #RedVsBlue #MarketCompetition #MarketingInsight #Branding

Billboard Advertising Gets Smart: When Outdoor Meets Digital Magic - Ad Pulse Discover how billboard advertising is evolving into interactive, data-driven experiences that connect brands with audiences.

Advertising on digital billboards is changing the way people interact with outdoor advertising (OOH).

The greatest benefit of the latest trends in digital billboards is the access to real-time data.

#OutdoorAdvertising #OOH #DOOH #BillboardAd #SmartMarketing #MarketingInsight

Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight - Ad Pulse Find out the explosive nature of 'insight famine' in marketing and advertising landscape. The impact on creativity is creating mess.

Marketing agencies are starving for insights. IBM reports that 90% of the world’s data has been generated in the last two years alone.

#WARC points out that marketers are still unable to pick actionable, human-centered insights.

#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst

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Linktree at appliedbrandscience com/coverbrand

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