Taco Julie’s Extended Collapse - #TCOT Reporter Cracker Barrel’s rebrand fallout didn’t end with one scandal. This tracks Taco Julie’s extended collapse and what it signals about elite-driven brand decay.

Cracker Barrel didn’t stumble into trouble—it was marched there by a rebrand that solved nothing. Since October, weak earnings, traffic erosion, and shifting excuses have made the damage impossible to ignore.
#CrackerBarrel #TacoJulie #JulieFelssMasino

tcotreporter.com/taco-julies-...

How to rollout a brand refresh: focus test; focus test; focus test; test more; more testing; THEN rollout.

#TacoJulie 's approach @ Cracker Barrel: "this is what we're doing, I'm right, you're gonna like it, <plugs ears> la la la la la!!!"

The only question is: how many millions is Cracker Barrel going to pay #TacoJulie to go away? What an unmitigated disaster of a CEO. I called it when she was announced and my partner still worked for that hell-hole company. She was remarkably unqualified for the job. They should BEG Sandy to return.

So Cracker Barrel had no problem shoving failed CEO #TacoJulie down our throats last week… but today when they make their half-hearted apology it’s from a nameless faceless corporate press release? She’s ill-equipped and inexperienced for this job. They’ve got to fire her … and without a parachute.