Coupang Data Breach: Could Naver Reap a Spillover Benefit? As more than 33 million cases of personal data were leaked from Coupang, calls for “Talpang” (slang for canceling Coupang memberships) are spreading. The Korea

While Naver is most frequently cited as an alternative platform, experts say the scale of actual churn is likely to be limited given Coupang’s ecosystem lock-in built around its Wow Membership.
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