✨Thanks Dr Dolly van Tulleken for the shout out to our work talking to citizens in #TheFoodConversation on BBC Breakfast this morning, in a discussion about how supermarkets can better address food related ill health.
🍊Our work on #TheFoodConversation backs this up and shows that people want government to go even further and restrict all junk food advertising - and are particularly concerned about its impact on children’s health.
As we look back at another big year for FFCC, we reflect on key moments: #TheFoodConversation, the #LandUseFramework and major reports like The False Economy of Big Food and Paying the Price. So much of this work is about identifying blocks to change and understanding how real change happens.
💬 We know through our work with citizens in #TheFoodConversation and the Citizen Advisory Council that this is something people really care about: they know good food can give children the best start in life.
But as Mhairi says, this is not what the public wants. Citizens in #TheFoodConversation can see the unfairness in the system and want their leaders to do much more to tackle unhealthy food, ensure people can support their local farmers and businesses, and hold businesses to account.
👥Our work in #TheFoodConversation shows that people are outraged when they learn about how big companies use marketing to shape what we buy – while working quietly to keep the system locked in the same unhealthy cycle.
🍔This week, @ashorguk.bsky.social, @aha-uk.bsky.social, & @oha-updates.bsky.social published a new report ‘Killer Tactics 2'.
Read it here: obesityhealthalliance.org.uk/2025/10/23/k...
Find out how the report links to what citizens have told us in #TheFoodConversation: ffcc.co.uk/publications...
This #WorldFoodDay, we’re shining a light on the voices of citizens who took part in #TheFoodConversation, sharing what food means to them and what helps their families and communities to live well.
“People are outraged when they find out just how much big food corporations spend on lobbying government.”
Our CEO @suepritch.bsky.social on today's episode of The Food Programme, sharing what we found from talking to citizens in #TheFoodConversation.
Listen in full 👉 www.bbc.co.uk/sounds/play/...
Citizens are challenging old assumptions about food 🚨
David, participant in #TheFoodConversation and member of the Citizen Advsisory Council for the Food Strategy, will be speaking at Labour Party Conference later this month, at our event with @foodfoundation.bsky.social & @sustainweb.org 👇
🍎Citizens want to be able to get fresh, local food more easily – a theme we heard loud and clear in #TheFoodConversation.
The Local Food Growth Plan sets out what it will take to scale local food systems: joined-up policy and action across supply chains.
🤝Mhairi brought citizen voices to the discussion, drawing on findings from #TheFoodConversation to interrogate whether the plan reflects what people in Scotland really want from food.
This is something people care deeply about. Citizens in #TheFoodConversation want businesses held to account and governments to ensure that the healthy choice the easy choice, so that all children grow up protected from the devastating effects of unhealthy food.
More 👉 ffcc.co.uk/so-what-do-w...
🧠Through #TheFoodConversation, parents like Sophia have described how hard it is to shield children from this. Even when families encourage healthy eating at home, relentless online promotion normalises (and often glamourises) junk food.
📖In our newest Field Guide, #TheFoodConversation participant Sarah explores how Big Food shapes not just what we eat - but the stories we tell about it.
📝 In our latest #FieldGuideForTheFuture, Sarah, a charity manager and participant in #TheFoodConversation, talks about the corporate capture of food and the stories about it – and how fixing food can support both autonomy and connection in our communities.
💡 Through #TheFoodConversation the message has been clear: people want government to act. They want fairer food through joined up policy, including regulation on powerful corporations. And they’re no longer buying into the idea that cheap food is all that matters.
💪 Citizens in #TheFoodConversation want businesses help to account, so that profit doesn’t come before people or planet. Our report with @timjackson.org.uk shows Big Food is a false economy, with unhealthy food costing £268bn every year – almost equivalent to the total annual UK healthcare spend.
The inquiry is also a chance to bring citizen voices to the fore – like Catherine’s, a participant in #TheFoodConversation, who spoke at the Good Food Cycle launch on why it’s so important to involve citizens when designing effective, inclusive food policy.
Cathie, a participant in #TheFoodConversation, and Hasan, a @foodfoundation.bsky.social Food Ambassador, both spoke about the critical role citizens can play when it comes to designing effective, inclusive food policy.
Read the full blog 👉 ffcc.co.uk/conversation...
Find out more about #TheFoodConversation 👉 ffcc.co.uk/so-what-do-w...
In contrast, citizens in #TheFoodConversation show overwhelming support for systemic change that addresses the root causes of poor health and a dysfunctional food system.
Read more about Maria’s personal story with food and the changes she wants to see in this #FieldGuideForTheFuture: ffcc.co.uk/field-guide-...
And find out more about #TheFoodConversation here: ffcc.co.uk/so-what-do-w...
It’s always great to see citizens getting their voices heard on food.
Last week, Maria – a participant in #TheFoodConversation who’s now helping to shape the government’s new Food Strategy – met with her local MP Gareth Bacon to talk about what she and her fellow citizens want from food.
Citizens like Kerri, participant in #TheFoodConversation, see the links between food, health, climate and economy – and want governments to prioritise the health of people and planet over corporate interest.
Read the full article in @theguardian.com here 👉 www.theguardian.com/society/2025...
Find out more about #TheFoodConversation here 👉 ffcc.co.uk/so-what-do-w...
This is what citizens in #TheFoodConversation have been calling for. They want government to address the root causes of food-related diseases - not just reach for ‘silver bullet’ solutions.
Read the full article by @andrewgregory.com 👉 www.theguardian.com/society/2025...
More on #TheFoodConversation here 👉 ffcc.co.uk/so-what-do-w...
With the government’s food strategy underway, and citizens from #TheFoodConversation helping to shape its development, there’s real opportunity for politicians to listen closely to what citizens are asking for.
🗣️ As #TheFoodConversation participant Nat says: “I think that government needs to put more focus on nutrition, on healthy living, and to recognise that early intervention in food policy can have massively positive impacts later down the line from a health perspective.”
