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Think Simple The problem with most business books – and we’ve read enough of them by now so we should know – is that they posit one golden template that must be applied to all businesses in all states of crisis…

We vent for a few paragraphs about bad business books before explaining why #KenSegall’s #ThinkSimple is better than them. Hey, you can’t have a dark without a light, right? Our review: the-agency-review.com/think-simple/ #KenSegall #marketing #business

Think Simple The problem with most business books – and we’ve read enough of them by now so we should know – is that they posit one golden template that must be applied to all businesses in all states of crisis…

“Simplicity” has become such a staple of businessspeak that it’s almost a cliché. And yet Ken Segall illuminates the real opportunity – & challenge – of it in a way that leaves most talking heads speechless. We review #ThinkSimple: the-agency-review.com/think-simple/ #KenSegall #marketing #business

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Think Simple The problem with most business books – and we’ve read enough of them by now so we should know – is that they posit one golden template that must be applied to all businesses in all states of crisis…

#KenSegall does a really astonishing thing in #ThinkSimple" – he gives you guidelines for innovation instead of a straitjacket for imitation. Unfortunately, most folks will still probably pick the straitjacket. Don’t be like them. Our review: the-agency-review.com/think-simple/ #marketing #business