Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose Following the audience is critical for media planners to navigate the complexity of today’s media landscape.

70 hours a week—that’s how much time Americans spend with media. 📰 But where and how they’re watching is constantly evolving. @nielsen.bsky.social ’s new article unpacks the insights advertisers need for 2025 media planning. Read here: bit.ly/3WJj5tE

#UFNF #Upfronts #Newfronts

Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose Following the audience is critical for media planners to navigate the complexity of today’s media landscape.

@nielsen.bsky.social ’s new article breaks down what advertisers need to know for 2025 planning season. Audiences are everywhere, and reaching them takes more than guesswork. Get the latest insights to navigate media complexity & connect with the right consumers: bit.ly/3WJj5tE
#MediaPlanning #UFNF