Lawsuits Allege Trade Desk Secretly Breaks US Privacy Laws The adtech company faces new legal challenges over its use of consumers' personal information.

Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws www.adweek.com/programmatic... by @kendrabarnett.bsky.social Let’s see of this passes standing #programmatic #UID2 #DMP #DSP

Roku has taken a bold step toward the future of online advertising by announcing it will adopt a technology called Unified ID 2.0 (UID2) across its premium streaming inventory. #Roku #UID2 #AdTech #DigitalAdvertising #StreamingTV #CookieAlternative tinyurl.com/ys2mv6vd